Debenhams Reveals Shoppers Are Pocketing Luggage Charges
Released on: August 25, 2010, 4:52 am
Debenhams has revealed that instead of paying expensive
charges for stowing cases in the hold of the plane, canny holidaymakers
are using their free hand luggage allowance and "wearing" the rest of
their baggage. The fashion retailer has seen sales of coats and jackets
with multiple pockets rise by as much as 350% over the summer holiday
The retailer is putting the new trend down to reports from the shop floor that
customers prefer to pack heavier items such as books, towels, electronic net books
and cameras, into large pocketed garments, rather than pay fees up to £40 return
charged by some low-cost airlines for suitcases stowed in the hold.
As a result, sales of Debenhams' John Rocha navy blue parka with six pockets
have gone up by 350% and sales of the beige Mantaray five pocket bomber jackets,
which even have a discreet pocket in the sleeve, have jumped by 200%. Sales of
Debenhams Mantaray shower proof coat with 7 pockets have also leapt by 181%.
Carie Barkhuizen, spokeswoman for Debenhams, said: "Worn strategically,
multi-pocket coats and trousers can offer up to 10 pockets to stow everything from
spare pants and socks, to bikinis and sarongs. It's traveling light like we have
never seen before.
"Our sales assistants have even reported some customers coming in with specific
items like net-books and paperbacks, to check if they will fit in the pockets before
they buy the coat or jacket."
Personal finance guru Martin Lewis points out on his Money Saving Expert website
that each stowed bag on budget airlines costs between £10 and £40 return on top of
the price of the ticket, but in most cases, passengers get a free 10kg hand luggage
allowance. He encourages people to make the most of allowances by ensuring "…
you're wearing your heaviest clothes, are multi-layered and your coat pockets are
jammed with heavy items like books."
Passengers can pay dearly for going over the luggage weight limits with BMI charging£10 per Kg, Thomson charging up to £15 per Kg and Ryanair charging £20 per kg for
Debenhams is a leading department stores group, and has a strong presence in key
product categories including women's fashion, with day dresses, shoes, bikinis,
jeans, men's clothing, home ware, make-up, health and beauty, accessories, perfume,
lingerie and children's wear.
Best-selling brands at Debenhams include Fake Bake, St Tropez tan, Xen-Tan, Chanel,
Lancaster, Famous Dave's, Natio, Benefit, Guerlain, Elemis, bareMinerals, Piz Buin,
Tantastic, Estee Lauder and Dior.
33 Wigmore Street
020 7408 3298
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