House of Fraser Launches Bespoke Men's Shirt Service Online
Released on: September 17, 2010, 2:43 pm
House of Fraser
House of Fraser, premium department store, has introduced its
first bespoke men's shirt service in association with Bivolino.
Customers can shop online and buy tailor-made shirts from Bivolino, a
brand renowned for its cut shirts made from the fine materials.
Bivolino worked closely with William
Morris wallpaper designs, famous for their innovations in printing and weaving
technology, to create fine fabric contrasts for collar and cuffs, exclusively for
House of Fraser customers. A patented biometric sizing technology, Linosoft,
calculates a customer's height, weight and collar size and allows them to create
the perfect bespoke shirt. Bivolino shirts
are delivered within 3 weeks.
A new 3D 'shirt designer' on the House Of Fraser website enables customers to
order a custom made-to-measure men's shirt in four easy steps, choosing
the fabric, design, monogram and size.
There is an extensive range of high quality fabrics to suit every taste and any
requirement. Customers can choose from more than 100 fabric options including
non-iron materials, luxury Egyptian cotton, exclusive linens, liberty flowers and
many more. The shirts can be customised and customers can choose from a variety of
unique cuffs and collar types, different pocket sizes and more. Customers can choose
embroidery detailing and decide where they would like it positioned.
By simply entering a few details about height and weight, Bivolino's patented
biometric sizing technology ensures that the customer receives the best fit possible
for their bespoke, made-to-measure shirt.
House of Fraser's eCommerce director, Peter Callaway, said: "We are delighted to
announce this exciting new partnership with Bivolino. We constantly strive to go
beyond our customers' expectations and Bivolino's bespoke shirt service will
Customers can now order and purchase custom made men's shirts online
with House of Fraser.
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK
and Ireland and a fully transactional website. As one of the best known names on the
high street, House of Fraser has presented customers with an unrivalled nationwide
department store for more than 160 years. The company was acquired by the Highland
consortium in November 2006 marking the beginning of an exciting new chapter in its
history. The group has annual sales in excess of £1.25bn and employs 6,500 House of
Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.
House of Fraser media contact:
Online Acquisitions Manager
House of Fraser
27 Baker Street
020 7003 4102
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