Barclaycard Launches Next Generation Online Payments With SmartPay
Released on: October 01, 2010, 2:29 pm
Barclaycard has announced the launch of Barclaycard SmartPay.
This new secure online payment processing system is designed to help
European retailers compete with domestic retailers in foreign markets
and reduce the number of transactions where customers do not complete
their purchase. Developed in partnership with global internet payment
and e-commerce solutions provider Adyen, it will revolutionise
cross-border e-commerce by offering a simpler, seamless payment
experience to consumers.
Barclaycard SmartPay's next generation functionality offers a single payment
gateway for large merchants'
online shops, adapting language and currency to the origin of the paying customer.
While ensuring an interruption-free redirect to the payments page, it also offers a
diverse range of payment methods, helping retailers to meet local consumer
preferences for online transaction types across European countries which helps lower
According to recent figures** for Western Europe, e-commerce sales are expected to
reach €77bn this year, and grow by a further 10 per cent per annum to reach €123bn
by 2015. Whether in traditional retail sales, leisure and travel or other key online
sectors, Barclaycard SmartPay
will enable merchants to take maximum advantage of the rapidly growing online sales
Paul Cook, Managing Director of Global Payment Acceptance at Barclaycard, said:
"Consumers can quickly get frustrated at online check-out and abandon their
purchase if the experience isn’t straightforward or they can’t select their
preferred payment method. By simplifying the complex online transaction processes,
Barclaycard SmartPay will
make it easy for businesses to present a seamless, familiar payment environment to
customers across the EU and, ultimately, increase conversion rates and confidence
with previously unfamiliar websites."
Pieter van der Does, Chief Executive of Adyen, said: "The Adyen Internet Payment
Solution has been designed to provide a scalable, flexible one stop platform for
accepting internet payments worldwide with one contract and one connection. The
combination of our expertise and Barclaycard’s globally renowned brand offers
merchants complete control over a payment platform they can trust and the
opportunity to extend their online business across Europe."
Barclaycard SmartPay is PCI DSS compliant and will protect customer transactions
with a range of built-in fraud and risk tools. It integrates easily with shopping
carts and existing e-commerce solutions, and will provide merchants with a live
snapshot of all online sales activity via real-time management reporting.
Paul Cook, adds: "Combined with a merchant's own marketing data, Barclaycard
SmartPay's unique reporting capabilities will provide enhanced insight into
consumer behaviour in unfamiliar territories, helping them to compete in domestic
markets from their home market."
Notes to editors
*According to research from Forrester, the most popular online shopping payment
across the EU is credit cards (41%), but preferred
payment methods vary by country from direct/payment cards to online bank
transfers, credit cards or even PayPal. Source: European Technographics Retail,
Customer Experience and Travel Online Survey, Q3 2009.
**Source: Forrester Research Inc; Internet Shopping Model, 1/10 (Western Europe),
which does not include categories such as travel, cars and prescription drugs. It
also does not include food and drink sales at a restaurant or fast food chain,
consumer-to-consumer commerce, or gasoline sales.
Barclaycard, part of Barclays Global Retail Banking division, is a leading global
payment business which helps consumers, retailers and businesses to make and accept
payments flexibly, and to access short-term credit when needed.
The company is one of the pioneers of new forms of payments and is at the forefront
of developing viable contactless and mobile payment schemes for today and cutting
edge forms of payment for the future. It also issues credit and charge cards to
corporate customers and the UK Government. Barclaycard partners with a wide range
of organisations across the globe to offer their customers or members payment
options and credit.
In addition to the UK, Barclaycard operates in the United States, Europe and Africa.
Barclaycard Press Office
1234 Pavilion Drive
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