Confused.com Launches New TV Advert
Released on: February 18, 2011, 5:54 pm
Confused.com has launched its latest advertisement featuring
its animated logo Cara singing the classic hit 'Chain Reaction',
originally penned by the Bee Gees and made famous by Diana Ross. The
sixty second advert first aired on 15 February during coverage of the
Brit Awards, this year hosted by James Corden.
Following the success of Cara's first single, 'Somebody to Love', 'Chain
Reaction' is once again voiced by West End star Louise Dearman. Animated and
produced by Hornet, with musical arrangement from Spekulation entertainment, the
advert will feature living logo Cara singing the catchy anthem before being joined
by a backing group of animated singers and dancers.
The Chain Reaction song, originally recorded by Diana Ross, has been selected due to
its popularity with music lovers worldwide and was a popular hit in 1985 on her
album 'Eaten Alive'. Confused.com, the UK's leading car insurance price comparison site, has worked closely with its
creative agencies on this advert to ensure it recaptures the energy of the Diana
Mike Hoban, marketing director at Confused.com, said: "Confused.com was the first
site to offer price comparison. Our latest advert reminds customers of
Confused.com's leadership position in a fun and entertaining way. With 20 million
users, up two million since our first advert, Confused.com is once again
demonstrating it is the people's choice for comparison sites and we are really
proud of this."
In addition to the sixty second advert, a thirty second version is also being
launched. The new advert can be viewed on Cara's page on Confused.com and on Confused.com's You Tube
The sequel to 'Somebody to Love' is expected to be shared extensively on social
media websites, such as YouTube, Twitter and Facebook.
Confused.com is one of the UK's biggest and most popular price comparison services.
Launched in 2002, it generates over one million quotes per month. It has expanded
its range of comparison products over the last couple of years to include home
insurance, travel insurance, pet insurance, van insurance, motorbike insurance,
breakdown cover and energy, as well as financial services products including credit
cards, loans, mortgages and life insurance.
Confused.com is not a supplier, insurance company or broker. It provides a free,
objective and unbiased comparison service. By using cutting-edge technology, it has
developed a series of intelligent web-based solutions that evaluate a number of risk
factors to help customers with their decision-making, subsequently finding them
great deals on a wide-range of insurance products, financial services, utilities and
more. Confused.com's service is based on the most up-to-date information provided
by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock
Exchange in September 2004. Confused.com is regulated by the FSA.
Back to previous page
Submit your press release