Play.com Announces Sales Boost For BAFTA Nominees
Released on: February 17, 2011, 1:16 am
Play.com, the online entertainment retailer, has announced
that it is seeing a record sales boost on DVDs that feature this
year's big name BAFTA nominees, such as James Franco, Natalie Portman
and Colin Firth.
Play.com has revealed that James Franco was the surprise runaway winner in terms of
sales increases since the BAFTA nominations were announced in January.
James Franco, the Hollywood heart-throb who was nominated for his performance in the
Danny Boyle film '127 Hours' saw sales of his
earlier films ('Milk', 'Pineapple Express' and 'Eat Pray Love') jump by 38%.
Natalie Portman confirmed her place as Best Actress with sales from her back
catalogue (including 'Closer', where she played a dancing girl, and 'V for
Vendetta', where she plays a vigilante) increasing by 26%. Natalie Portman's
award-winning portrayal of vulnerable ballerina Nina Sayer alongside Mila Kunis and
Winona Ryder in 'Black Swan' drew attention to her highly adaptable acting style
and consumers wanted to watch her play a variety of parts from her impressive
portfolio of films.
Colin Firth, the man of the moment following his monumental performance as King
George VI alongside fellow nominee Helena Bonham Carter in The King's Speech also recorded
significant sales increases of his previous work, with an overall 20% uplift since
he was nominated for Best Actor.
Simon Homent, head of DVD buying at Play.com said: "Throughout the awards season we
continue to see a significant boost in sales for nominees' previous films.
Consumers gain interest in not only the films, but also the actors. They buy their
earlier films to revisit or explore for the first time the work that helped to get
these stars to where they are today. Despite Colin Firth not being the King of
sales since the nominations were revealed, we anticipate that The King's Speech
will be one of the biggest DVD releases of 2011 when it goes on pre-order on the 7th
Play.com is the UK's favourite online entertainment retailer and recently
celebrated its 12th anniversary.
Offering over eight million different lines of DVDs such as Harry Potter and the
CDs, video games and computing, gadgets, books, electronics such as DVD players,
mobile, posters, clothing, Blu-ray and tickets, Play.com is the UK's third most
visited online retailer with in excess of seven million customers.
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