Confused.com Reveals Mothers' Day Holiday Habits

Released on: March 29, 2011, 12:09 pm
Author: Confused.com
Industry: Financial

Confused.com has revealed that many mums may get more than flower and chocolates this Mothers' Day as more than half of Brits have taken their mum (or mother-in-law) on holiday with them.

The travel insurance provider and comparison site also revealed that the vast majority of Brits would do it again. However, almost one in ten sons admit this is because mum will pay for everything with another reason sons are keen to take mum on holiday being so that she can babysit the kids.

56% of people in the UK have either taken their mums or mother-in-laws or even both on holiday with them, with 85% of Brits who have done so saying they would either take one of both or their mothers/mother-in-laws on holiday again. In addition to this 53% of the people surveyed agreed that their mother (or mother-in-law) was great company on holiday with 50% agreeing that she deserves a treat.

45% of adults have never taken their mothers or mother-in-laws on holiday with them, but of those who have, only 14% would not repeat the experience. The top reason* for refusing take them on holiday again is 'We like different things' (33%), with 'She's so annoying' being cited as the second most popular given reason (13.5%). Other reasons for not taking mum on holiday include 10%, who are embarrassed by her behaviour, 9% who think the she would cramp their style and 6% who suggest she flirts too much with the waiters on holiday.

More women than men have taken their mothers on holiday with them than men (women 39% versus men 24%), but some men have ulterior motives for doing so: 9% of adult men saying they take mum on holiday because she pays for everything, whereas only 4% of women admit money is their motivation or taking mum on hols. 11% of men compared to 6% of women take mum on holiday because of her babysitting services.

Londoners are most likely to take mum on holiday (38%), with Northern Ireland (17%) the least likely to do so, according to the survey by Confused.com

The study was commissioned by comparison site Confused.com to mark Confused's recent move into the holiday market.

Kate Rose, Confused.com head of holidays and travel said: "It is surprising and heart-warming to discover that so many men and women like taking their mums on holiday with them. Confused.com offers great deals on holidays and travel insurance and so we wanted to understand more about the UK's holiday habits."

About Confused.com:
Confused.com is one of the UK's biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include car insurance comparison, travel insurance, pet insurance, van insurance, motorbike insurance, house insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance.

Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com's service is based on the most up-to-date information provided by UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the FSA.

Notes to editors:
The research was carried out for Confused.com by 72 point. 2,000 adults were surveyed in March 2011.

*Respondents were asked to tick all that apply.

PR Contact:
Zoe Stevens
PR Manager
Friary House
Greyfriars Road
Cardiff
CF10 3AE
02920 494393
www.confused.com

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