Molton Brown Launches Pettigree Dew Limited Edition Hand Duo
Released on: April 27, 2011, 10:04 am
Molton Brown is pleased to announce the launch of a limited
edition hand wash and hand lotion. New for spring 2011, Molton Brown's
limited edition pettigree dew hand duo has been inspired by the walled
secret gardens of London, offering the ultimate escapism through its
The latest addition to Molton Brown's collection, pettigree dew hand wash and hand lotion contains calming and nourishing qualities designed to rescue dry and overworked
This very British floral fragrance is infused with lentisque oil to give a burst of
freshness, and English pettigree, a rich anti-oxidant, to provide a tranquil
Through the combination of rosemary extract and the protecting properties of English
pettigree - flavanoids, minerals and saponosides - these unique hand-care products
contain skin-calming properties to cleanse and protect hands that have been exposed
to vigorous elements, whilst leaving woody and leafy scent on the skin.
While competitors have gone for traditional garden/floral concepts, this herbaceous
scent blends English pettigree, rosemary and aromatic lentisque twigs, providing a
burst of freshness.
Inspired by historic secret walled gardens of London, the lead English ingredients
of pettigree - also known as butcher's broom - and rosemary reinforce Molton
Brown's British heritage. In addition the campaign will coincide with the Chelsea
Flower show (25th – 29th May).
The soft green product colour is inspired by the herbaceous fragrance found in
gardens across the UK. The bold floral graphic, is a contemporary twist on a
traditional concept. Bold red poppies, bluebells and Queen Anne's Lace sit
side-by-side with the exotic Chrysanthemums and Elephant Garlic.
About Molton Brown:
The Molton Brown story began in 1973 when it opened its first emporium on South
Molton Street in London's Mayfair. A groundbreaking hair salon, it was renowned for
its ethical, no-chemical philosophy and total natural hair care line. Early products were hand mixed in the salon from herbs and plant extracts;
and were sold in hand-filled glass bottles.
Since its conception, the philosophy remains unchanged. Molton Brown products are
still inspired and created through unexpected combinations of natural elements and
its creativity, to constantly surprise and delight. From black peppercorns to kaffir
lime leaves to Zambian malachite, each exciting new product fuses natural science
with exotic flowers, plants and marine extracts sourced from around the globe.
The original ideology and sentiment behind Molton Brown's modest beginnings remains
fundamental to the brand offering. Today Molton Brown is available in more than 70
countries worldwide in their own emporium, spas and online and in the world's
leading luxury hotels and airlines.
1a Gertrude Street
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