Dorothy Perkins Reveals Its New Floradita Collection
Released on: May 20, 2011, 6:13 am
Dorothy Perkins is proud to announce this summer's launch of
Floradita, a sophisticated, boutique-inspired floral collection.
Floradita has a hint of the 1950s and a touch of modern day romance, creating a
capsule collection of fabrics in simple feminine shapes.
Whether it's a traditional wedding in the country, a refined garden party or just a
stroll in the warm sunshine, Floradita has plenty to offer for everyone for every
From prim, full-skirted sundresses and floaty floral maxis, to delicately
embroidered cropped jackets and peter-pan collar lace tops, this new range has a
unique and eclectic feel to it and is perfect for the summer months ahead.
Many of the items in the collection have a retro or vintage look to them, with
floral patterns being a strong theme throughout. This is featured quite boldly on
skirts and summer dresses, and used more subtly on lace detailed tops.
A limited edition range of Floradita jewellery is also available, which complements
the clothing. A chunky gold chain necklace with bold flower charms adds a quirky
touch, while rose printed cameos create a more quintessentially English look, found
on stud earrings, a statement ring and a pendent necklace.
The range also includes accessories, such as floral print summer wedges, bright
coloured clutch bags and oversized sunglasses.
Floradita is available in selected stores nationwide and online on the Dorothy
Perkins website from the beginning of June 2011.
About Dorothy Perkins:
Established over 90 years ago, Dorothy Perkins is now one of the biggest fashion
retailers in the country, with nearly 600 UK stores and over 100 international
Dorothy Perkins' ranges are updated weekly in store and daily online. The brand
offers sizes 6 to 22, and a wide range of collections including Tall and Petite
Maternity, Lingerie, Shoes and Accessories.
The brand provides customers with affordable, feminine women's fashion,
including dresses and jewellery,
and a shopping experience that customers love. A jersey top is sold every two
seconds and the store has won numerous awards for its collections.
For the past three years Dorothy Perkins has supported Breast Cancer Care, during
which it's raised nearly £6 million for people affected by breast cancer. In 2007
Dorothy Perkins formed a partnership with the Woodland Trust, and since then has
raised enough to plant over 100,000 trees in the UK.
68-70 Berners Street
020 7291 2405
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