Pandora Jewellery Line Launches Online Mag
Released on: June 22, 2011, 5:48 am
The Jewel Hut
Apparel & Fashion,
Internet & Online
The Copenhagen-based jeweller behind the Pandora bracelets
range is set to venture into online publishing to help it to stay in
contact with its millions of customers worldwide.
The first issue of the online magazine will launch on 20th June 2011 and will be
sent to the 1.6 million members of their website-based Pandora Club.
The magazine will feature behind the scenes insights into the brand, fashion shoots,
style tips and the stories behind customer’s purchases of Pandora jewellery and
bracelets. Published six times per year, the magazine will initially launch in an
international format which the company eventually hopes to be able to adapt with
local content such as special events and promotions.
The launch of the magazine marks an important step in the evolution of the company.
Since the UK launch in 2006 the company's product range, which now includes rings
and watches, has been selling at a phenomenal rate. The company has managed supply
and demand successfully, due in large part to its integrated designs, manufactures
Founded in 1982, Pandora jewellery is today sold in more than 55 countries on six continents through over
10,000 points of sale, including more than 450 Pandora branded concept stores as
well as online from stores such as thejewelhut.co.uk.
Whilst the financial projections were made successfully, what could not have been
seen is the way in which consumers have taken the brand to their hearts. Pandora bracelets have become
very different from a standard jewellery product; it has taken on a life of its own
and has become a part an important constituent of the lives of its wearers. This
symbiotic relationship has created many repeat customers who have made their charm
bead collection an integral part of their lives.
Mikkel Berg, executive marketing director, quoted in a recent Marketing Week
article, said: “This magazine rewards our customers’ loyalty and gives new
opportunities for them to share their thoughts with each other and the company.”
To ensure that you get your copy sign up online on the Pandora website at www.pandora.net. For more information on Pandora jewellery, visit popular UK
jewellery site the Jewel Hut at http://www.thejewelhut.co.uk.
Contact Details: The Jewel Hut - http://www.thejewelhut.co.uk
95 High Street
Telephone no: 0138478431
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