Confused.com Reveal Drivers Are Only Swayed By Price In The Hunt For The Best Car Insurance Deals
Released on: July 26, 2011, 10:40 am
Confused.com's latest survey has found that consumers use
price-comparison sites purely because they help slash insurance bills
with the minimum of hassle.
More than half of the survey's 2,600 respondents said that special offers such as
cashback or vouchers had absolutely no bearing on their decision to use a comparison
site. A further 40 per cent said the only kind of marketing incentive that would
appeal to them was some form of discount on their premiums.
Head of car insurance at Confused.com, Gareth Kloet,
said: "When it comes to car insurance, consumers aren't necessarily loyal, so
price is key. That's why using a price comparison site is so important, it gives
drivers the opportunity to compare not only price but a range of features. So you
can either opt for the cheapest or the best value for money. With Confused.com, the
price you see is the price you pay."
When it came to choosing an insurer, three-quarters of consumers said the only thing
that would cause them to switch providers was a cheaper price. Around 15 per cent
said they would move to a new company purely because it was a trusted brand, while
just 9 per cent said they would switch if the new insurer offered extras such as
free breakdown cover.
Unsurprisingly, price was the number one reason respondents gave for using
price-comparison sites – more than 90 per cent cited this as a major factor in using
these services, and 40 per cent also said they appreciated the fact the sites saved
them so much time in their search for the best value cover.
Confused.com was the UK's first price comparison site for car insurance.
Confused.com is one of the biggest and most popular price comparison services.
Launched in 2002, it generates over one million quotes per month. It has expanded
its range of comparison products over the last couple of years to include
electricity prices, home insurance, travel
insurance, van insurance, breakdown cover and to compare utilities, as well as
financial services products including credit cards, loans, mortgages and life
Confused.com is not a supplier, insurance company or broker. It provides a free,
objective and unbiased comparison service. By using cutting-edge technology, it has
developed a series of intelligent web-based solutions that evaluate a number of risk
factors to help customers with their decision-making, subsequently finding them
great deals on a wide-range of insurance products, financial services, utilities and
more. Confused.com's service is based on the most up-to-date information provided
by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock
Exchange in September 2004. Confused.com is regulated by the FSA.
029 2043 4382
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