Diamond Reveals Women Risking Lives With Daily In-Car Make-Up Routine
Released on: September 19, 2011, 2:39 pm
Diamond has revealed that more than three and half million
female drivers could be putting themselves and other road users at risk
by using their morning drive to apply make-up and do other routine
tasks, a new poll has revealed.
Women's car insurance specialist, Diamond quizzed more
than 2,000 female motorists on their driving habits and discovered a quarter (23%)
of women admit to applying make-up whilst driving, with 16% of those having crashed
or had a near miss as a result.
And it's not just applying make-up; women are using their drive to work to complete
routine morning tasks that are equally as dangerous. Almost half (47%) have checked
text messages, nearly a third (30%) have brushed their hair behind the wheel, while
a similar number have eaten breakfast (34%) and drunk hot drinks (32%). As well,
almost a fifth (18%) have checked their emails on a smart phone and nearly one in
ten (9%) have read the newspaper.
Diamond managing director, Elwyn Gedrych said: "It's shocking that quite so many
women admit to doing these tasks while driving. We all have busy lives but applying
your make-up, or checking emails when you’re driving is dangerous as it means your
full attention is not on the road ahead.
"Even if you’re lucky enough to arrive at your destination safely, you could be
charged with careless driving if spotted by the police."
Although the majority (60%) of the women who admitted to applying their make-up
behind the wheel, did it when stopped in traffic or at traffic lights, shockingly
one in ten (12%) admitted to applying make-up while the car is moving and 7% take
their hands off the wheel completely to do it.
In fact, despite four-fifths (84%) of women who apply make-up whilst driving
admitting they think it's dangerous, more than two-thirds (41%) have done it with
passengers in the car, and almost a third (30%) when children have been travelling
When asked why they take such risks, six out of ten (64%) women said they're
applying make-up behind the wheel because it saves them time, while one in ten (10%)
said it was because they couldn't be bothered to do before they left home.
Elwyn Gedrych continued: "It's really not worth trying to save a few minutes in
the morning by doing your make-up, or anything other than driving, when you’re
behind the wheel.
"And so women never have to do their make-up in their car again, we've teamed up
with celebrity make-up artist, Caroline Frazer to give women all the tools they need
for a quicker, more efficient make-up routine before they leave the house."
The video can be viewed at http://www.youtube.com/watch?v=fvxEc-JnQBw.
Diamond launched in 1997, when it was clear that there was a place for a woman only
car insurance specialist, and has led the way for similar companies to follow.
Diamond has been able to offer women cheaper car insurance for 14 years because on
the whole women’s car insurance claims, cost less than men’s. We understand what
women motorists want from their insurance, and meet their needs by offering great
service and a great price. We do not refuse to give insurance quotes to men and are
more than happy to provide a quote if requested.
Diamond offers its customers up to £300 of Handbag Cover and £300 of Child Seat
Cover free as part of their comprehensive policy.
Diamond’s sales line is 0800 36 24 36. Its website address is diamond.co.uk.
Diamond is a trading name of EUI Limited, and is part of the Admiral Group. Diamond
writes its motor insurance business to a consortium of insurers, these being:
- Admiral Insurance Company Limited,
- Admiral Insurance (Gibraltar) Limited, and
- Great Lakes Reinsurance (UK) plc.
029 2043 4231
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