Eurostar Launches Search For Roster Of Creative Agencies
Released on: September 14, 2011, 2:48 pm
Author:
Eurostar
Industry: Travel
Eurostar, the high-speed passenger service linking London and
mainland Europe, has announced that it has begun the search for a
roster of agencies to provide creative and advertising services across
its core markets of the UK, France and Belgium. The ultimately
successful agency or group of agencies may also assume responsibility
for Eurostar’s international and emerging markets.
The pitch process is a consequence of Eurostar's strategic decision to introduce a
more consistent brand personality across all of its different markets as the
business prepares for the advent of direct, on-rail competition. In advance of this,
Eurostar completed in September 2010 the transformation of its business from an
unincorporated joint venture to a single, unified corporate entity. As such,
Eurostar is no longer solely a three market business and with ambitious growth plans
and an increasingly international outlook, the operator requires a roster of
agencies which can execute the current brand strategy across all of its global,
brand communications.
Agencies interested in participating in the tender process should consult the
Official Journal of the European Union (OJEU) where the call for competition is
published. Eurostar will select a short-list of agencies to take part in the tender
process based upon initial responses to a pre-qualification questionnaire, and has
set a deadline for these responses of 7th October. The formal pitch timetable will
be communicated sometime thereafter and the final appointment is anticipated from
February 2012.
Earlier this year, as part of this same, strategic process, Eurostar unveiled a new
visual identity, itself designed to reflect the evolution of its business. More
recently the operator announced the launch of its first pan-European advertising
campaign set to air at the end of September, again reflecting this new, consistent
brand personality.
Eurostar's incumbent agencies have been notified about the pitch process and have
been invited to participate.
For more information on the agency search and to find Eurostar deals such as cheap Eurostar
tickets and Disneyland Paris deals,
interested parties can visit www.eurostar.com.
About Eurostar:
Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet
International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland
Resort Paris, Avignon and the French Alps.
Eurostar was established in 1994 as a partnership between three railway companies:
SNCF, SNCB and LCR (London and Continental Railways). On 1 September 2010, Eurostar
became a single, unified corporate entity owned by three shareholders: SNCF, SNCB
and LCR.
The current Eurostar train was first introduced into service in 1994 carrying 750
passengers and operating at speeds of up to 300kph. Since then, the fleet of 28
trains has carried more than 115 million passengers between London and the
Continent. Following their refurbishment these trains will continue to form a core
part of the Eurostar fleet, offering convenient London Paris train travel and London to Brussels trains.
Eurostar is the Official International Rail Service Provider for the London 2012
Olympic and Paralympic Games in the UK
The Eurostar Ashden Award for Sustainable Travel:
- Since 2001 the Ashden awards have been supporting sustainability projects across
the globe and now they’re working with Eurostar to promote sustainable travel
- As part of the Tread Lightly programme to cut carbon and get people thinking
differently about their journeys, Eurostar has launched the Ashden Award for
Sustainable Travel
- With a prize fund and a host of benefits, the Eurostar Ashden Award for
Sustainable Travel will celebrate and suuport local sustainable travel projects in
the UK, France and Belgium
Eurostar is a founder member of Railteam, a partnership between Europe’s leading
high-speed train operators that is developing simpler ways to book and travel on the
fast-expanding, European high-speed rail network.
PR Contact:
Aude Criqui
Senior Press Officer
Eurostar Press Office
Times House
Regent Quarter
Bravingtons Walk
London
N1 9AW
0044 (0)20 7843 5405
www.eurostar.com
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