Hotter Shoes Is Now Responsible For 1 In 3 UK-Made Shoes
Released on: September 26, 2011, 4:50 pm
Hotter Shoes has stepped up production of its iconic shoes as
more women than ever turn to the comfort shoe brand for their footwear
solutions. The company is forecasting that production at its Lancashire
factory will increase to 1.7 million in 2011, smashing its 2010 total
of 1.3 million which earned it the accolade of UK's biggest shoe
Hotter Shoes' range and merchandising director Paul Sayer said: "Women have always
wanted stylish shoes but now they're switching onto comfort which is great news for
"Whether it's a lifestyle choice or the barrage of high heel horror stories and
photos of celebrity bunions we've seen recently, more women than ever are falling
in love with our UK made comfort shoes."
One in every three pairs of shoes made in the UK are now branded Hotter Comfort
Concept, and incorporate the company's trademark features: light, shock absorbing
soles; smooth seams; deep toe boxes and quality leather uppers. The figures were
confirmed in a survey of all UK based shoe makers by the British Footwear
Things are going well for the company that started out manufacturing and selling
slippers and now "makes shoes as comfortable as slippers". Hotter Shoes will invest a further £500,000 in its factory this
year to meet increased demand, positioning it as one of Europe's most
technologically advanced shoe making plants.
Paul Sayer added: "We have survived and thrived because we share a passion for
products and service with our customers."
"In economically challenging times we're discovering that discerning women are
investing in long lasting, stylish and comfortable footwear rather than throwaway
fashion that often languishes at the back of the wardrobe before making it to the
Richard Kottler, chief executive of the British Footwear Association commented: "Hotter's dedication and vision for the future has lead them to become one of the
most successful, and innovative, British shoe manufacturers. It's rare these days
for a British brand to manufacture such a high volume of quality footwear on site,
the planned investment will see Hotter go from strength to strength - this is
British manufacturing at its best."
Hotter is enjoying buoyant sales and is planning a dynamic retail expansion. In 2010
Hotter opened six dedicated stores in the south of England. It has opened nine
stores across the UK this year including Newcastle, Glasgow, Sheffield, Salisbury,
and Stratford and plans to have 25 stores in its portfolio by the end of 2011.
The company is also shipping its trademark style and comfort direct to the US
market, with Hotter Shoes now shipped direct to the United States from the
company's warehouse, and US customer calls serviced from the Skelmersdale call
About Hotter Shoes:
The company, which was established in 1959,now has one of the most successful
production facilities anywhere in the world. The 'Comfort Concept' in every pair
includes features such as smooth internal seams; removable insoles; soft leather
uppers and soft padding. The 1.7 million pairs of shoes that will be designed and
made in Hotter's UK factory this year have shock absorbing soles which contain
millions of air bubbles that make the shoes incredibly light and give a feeling of
walking on air.
Hotter shoes makes a range of womens shoes and mens shoes that are designed to look stylish but
secretly hide a raft of comfort features including padding at heels; roomy toe boxes
and removable insoles. The shoes made in the Lancashire factory have polyurethane
soles that contain millions of tiny air bubbles, making them incredibly lightweight,
flexible and shock absorbing. The company also manufactures work shoes and extra wide shoes, as well as several other ranges.
Hotter Comfort Concept Shoes
2 Peel Road
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