Molton Brown Launches 'Navigations Through Scent' Collection
Released on: September 01, 2011, 1:09 pm
Molton Brown has launched a new artisan fragrance range - The
'Navigations Through Scent' Collection.
The range includes five varied and distinct unisex fragrances to be equally
enjoyed by men and women. To mark the brand's debut into the artisanal fine
fragrance arena, this collection was exclusively available at Harrods from August
2011 and is now available in Molton Brown stores nationwide.
Taking a timely journey into the world of fine fragrance, Molton Brown has created a
collection which surprises and seduces through its promise of intriguing stories and
The 'Navigations Through Scent' Collection delves into the heritage of perfume, tracing its influences
back to the ancient spice route, where rarity and the high value of the ingredients
made trading along this trail both exhilarating and perilous. Following key focal
points along the route, the journey starts in the Ancient World, the birthplace of
fragrance – Egypt, China and Indonesia, then over to England for trade, before
entering the New World in Canada.
The floriental-spicy scent of 'IUNU' (30° 12’N, 31° 32’E) starts the journey,
transporting the mind to the Nile, echoing strength, power, seduction and majesty
with its lead ingredient, Egyptian white jasmine, giving an elegant opulence.
'LIJIANG' (25° 16’N, 110° 16’E) leads to China, with its floral-musky scent
capturing the light, delicate softness of silk and crisp tea. Its lead ingredient,
osmanthus absolute, brings a fresh delicacy and sophistication to the fragrance.
Next to Indonesia with 'SINGOSARI' (07° 91’S, 112° 65’E), drawing its inspiration
from the beauty of the spices and memories of tropical weather, with patchouli
perfectly capturing the essence of the country, producing a spicy-woody scent.
The journey continues to England for trading with 'APULDRE' (51° 02’N, 0° 47’E)
which, through its lead ingredient of juniper berry, conjures images of green lawns,
English mischief and gin & tonics, perfectly capturing its green-aromatic quality.
The journey ends in the New World, Canada, with 'ROGART' (45° 33’N, 63° 9’W) a
juxtaposition of continental ices and heat, civilization and wilderness with fir
balsam and maple making up its woody-fresh scent, inspiring the warm feeling of
being inside, with the cold weather outside.
Jennifer Jambon, Molton Brown's Principal Perfumer, spent a year travelling to
these destinations and uncovered a host of unusual scent ingredients, all of which
had a powerful influence on her creation process, evoking emotions and memories.
"It was my dream to develop an artisanal collection, that not only captured the
essence of the Molton Brown brand, but also inimitable fragrances which resonated
with the wearer, in a unique and very personal way. The 'Navigations Through Scent'
collection has been designed to appeal to niche fragrance lovers everywhere. Each
fragrance note has been beautifully and painstakingly crafted, using the finest,
rarest ingredients. It took me a year of careful research, exploration and discovery
to prepare these five unique scents, which I feel perfectly echo the essence of the
spice trade, and the wonderful role of perfume through the ages."
Molton Brown's Navigations Through Scent Collection offers sensuous anecdotes of
worldly destinations, unraveling personal memories and senses to capture a truly
About Molton Brown:
The Molton Brown story began in 1973 when it opened its first emporium on South
Molton Street in London’s Mayfair. A ground-breaking hair salon, it was renowned for
its totally natural, no-chemical philosophy and ethical hair care line. Early
products were hand mixed in the salon from herbs and plant extracts; and were sold
in hand-filled glass bottles.
Since its conception, the philosophy remains unchanged. Molton Brown products are
still inspired and created through unexpected combinations of natural elements and
its creativity, to constantly surprise and delight. Each exciting new product fuses
natural science with exotic flowers, plants and marine extracts sourced from around
1a Gertrude Street
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