How
to Improve Your Web Site Design, Sales and Search Engine Performance
Plus Beef Up Overall Usability – On a Small Business Budget
Released on
= January 11, 2005, 9:44 am
Press Release
Author = Kim Krause Berg/UsabilityEffect.com
Industry = Internet
& Online
Press Release
Summary = Web site improvement service offers a limited time special
for small and medium online businesses.
Press Release
Body = FOR IMMEDIATE RELEASE
Philadelphia,
PA -- It’s a New Year and your holiday web site traffic and
sales made you proud. Or did they? Or perhaps your new site looked
pretty when it was delivered, but what’s this? No sales? Can’t
find it in search engines? Not a single newsletter signup?
What went wrong?
And, since you’ve already paid a bundle for your web site
already, what else might you be forced to spend to make it work
the way you expect it to?
Kim Krause Berg,
native of Perkasie, a town nestled in the hills north of Philadelphia,
Pennsylvania has been devoted to helping online businesses from
start-up to corporate since 1996. With a background in web design,
and retired from the search engine marketing industry, her passion
became web site usability. This is, simply, the practice of making
a web site work well for the person who comes to
use it.
“There’s
several phases a design goes through. There’s the ‘make
it to please me first’ approach. Follow that with ‘make
it show up in search engines’ and ‘put up a
newsletter to see if anyone is interested’. Somewhere along
the line they get the idea that people are finding the site but
not staying there. This is when concern starts. Suddenly, who is
intended to actually use the web site becomes important, and guess
what? This was supposed to be the first priority with the design,
not the last,” Kim describes. As a usability consultant for
UsabilityEffect.com, she’s received many a distress email
from a web site owner.
Most top web
sites are designed by teams, bolstered by big budgets and experienced
professionals from several industries, including copywriting, programming,
search
engine optimization and marketing. For the home and small business,
chances are good the web site is a one-person show and money for
design, advertising, search engine
marketing and copywriting isn’t available.
Kim adds, “By
no means does this mean these people can’t be competitive.
Quite often I’ve seen they only need someone to show them
the basics, a few tricks of the trade
and point out problem areas. It’s always amazing to hear back
from my clients who make a few adjustments based on my suggestions,
and how excited and grateful they
are that someone cared to help them, without charging them an arm
and a leg.”
UsabilityEffect.com
is offering a “Budget Basic” web site usability evaluation
for just $50. This is one third the normal fee for the proprietary
test plan Kim has developed just for small and medium business web
sites. She’s targeting ecommerce. She’s assisting the
dedicated self-learner.
In fact, every
third new customer will receive a free copy of her latest e-publication,
How to Quench Your Web Site Visitors Thirst. (http://www.usabilityeffect.com/service_conversions.html)
Every evaluation
covers user interface and navigation elements, browser checks, bonus
“Google Peek”, and looks for advanced issues such as
desirability, credibility, persuasiveness and authenticity. Why
the expert eye for such a low price?
Kim continues,
“My reputation has been established as someone who cares deeply
for web site owners, especially those just starting out. Who can
they trust? Where is
the most reliable information? I run several web sites, a blog and
founded Cre8asiteForums, all with the desire to be helpful and affordable.
The UsabiltyEffect.com site has a free web site testing center for
example. My colleagues offer free advice in the forums. As a columnist,
I cover several industries. I make referrals. The most important
thing for me is to be available to those who want the help.”
If you own a
web site and your dreams and hopes for it, as well as your budget,
have run dry, you owe it to yourself to get reliable answers from
an admired expert.
The UsabilityEffect.com
Budget Basic web site reviews can be ordered here (http://www.usabilityeffect.com/usertesting.html#budget),
and are available on a first come, first serve basis.
For additional
information:
UsabilityEffect.com (www.usabilityeffect.com)
About Kim Krause
Berg, Usability Consultant(http://www.usabilityeffect.com/about.html)
Contact Information:
Kimberly Krause Berg
Owner, UsabilityEffect.com
Web: www.usabilityeffect.com
Owner, Cre8pc.com
Web: www.cre8pc.com
Founder: Cre8asiteForums.com
Web: www.cre8asiteforums.com
Web Site = http://www.usabilityeffect.com
Contact Details
= Cre8pc.com
P.O. Box 422
Perkasie, PA 18944
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