Ernest Jones Launches Customer Stories Campaign
Released on: November 29, 2011, 9:02 am
Ernest Jones, the jewellery and watch retailer, has launched
an online campaign with luxury Swiss timepiece brand Gc watches to
encourage customers to share stories of their greatest moments of joy
The campaign supports the new Ernest Jones proposition of 'Love & Life' and
continues the retailer's commitment to celebrating those moments that matter in
life. Ernest Jones 'Love & Life' campaign also ties in perfectly with Swiss made
Gc watches' new brand proposition - 'Gc Smart Luxury', an intelligent way to
In order to incentivise customers to share their stories, Ernest Jones has teamed up
with Swiss made brand, Gc watches. Gc watches have launched a global campaign around their new 'Smart Luxury'
brand proposition which signifies an intelligent way to embody luxury. Ernest Jones
is proud to support this exclusive Gc campaign in the UK through their customer
stories campaign which asks customers to share their 'Smart Luxury' moments of
their greatest joy and achievement and will reward the teller of the best tale with
a Swiss made Gc watch to remember those moments all over again. Two winners will be
selected with each winner selecting a Gc watch of their choosing from the collection
at Ernest Jones.
Ernest Jones customers are being directed to enter the customer stories competition
from in-store marketing in the Ernest Jones stores across the UK that stock the Gc
brand. Ernest Jones is also driving traffic and awareness of the campaign through
tailored email communication and social media activity to engage customers as well
as featuring prominently on the Ernest Jones website.
In addition the Ernest Jones customer stories campaign is being supported by leading woman's fashion and lifestyle magazine
Marie Claire and online at marieclaire.co.uk. The campaign has been featured in the
December issue and is also supported by a dedicated online advertisement on
marieclaire.co.uk. Marie Claire readers can access the Ernest Jones customer stories
campaign from Marie Claire online and can also browse and share their favourite
watches from the Gc watch collections available at Ernest Jones.
Customers are invited to visit ernestjones.co.uk/gcstories to share their moments of
their greatest joy and achievement by 23:59 GMT 16 December 2011 to be in with a
chance of winning one of two Gc watches. As well as submitting their stories,
customers can also add photo and video content, as well as recommending watches and
jewellery from the Ernest Jones catalogue to complement their stories.
After 60 years of working with many prestigious brands, Ernest Jones brings
customers watch brands including, Gc, Breitling, Cartier, Omega, Rolex and Tag Heuer. Ernest Jones also has a wide
selection of diamond jewellery including The Leo Diamond, Tolkowsky and Le Vian, and
fashion brands including bead and charm giant Chamilia, DKNY and Ted Baker. The
jeweller has also collaborated with London-based bridal wear and fashion designer
Amanda Wakeley, through designs created exclusively for Ernest Jones to offer its
customers luxury fashion jewellery and watches in store
About Gc Watches:
The new collection from Gc has been specially created to reflect the essence of the
brand, 'Smart Luxury': prestige materials, Swiss made quality and striking
European design. Gc offers substance, value and fine craftsmanship to fulfil dreams
of self-expression and success reflecting personal achievement.
About Ernest Jones:
Ernest Jones has around 200 stores and a retail website. Ernest Jones offers a wide
range of leading brand watches and high quality jewellery. Ernest Jones
also has a stunning selection of gifts for all occasions. Ernest Jones is part of
Signet Jewellers Limited, the world's largest speciality retail jeweller.
PR Contact Details:
Copywriter E-Commerce Marketing
3 Imperial Place
0208 207 8312
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