Imaginations run wild at Butlins this half term



Released on: February 15, 2012, 9:27 am
Author: Butlins
Industry: Travel

In a quest to show how magical reading can be, Butlins is welcoming some of the UK’s best-loved children’s authors to its resorts in Bognor Regis, Minehead and Skegness this February half term.

Butlins is joining World Book Day celebrations to give families the exclusive opportunity to meet children’s authors Holly Web and the Alien Invaders crew for special readings and super fun activity sessions.

14th February 2012, 10.30am: Holly Web, author of the Animal Magic and Animal Stories series was at Bognor Regis on 14th February to charm youngsters with a reading of Magic Molly: The Clever Little Kitten – a specially published book for World Book Day. Young fans had the chance to quiz Holly on her inspiration behind the cute furry characters.

15th February 2012, 11.30am: The power of the universe is coming to Butlins in Skegness on 15th February as the authors behind the Max Silver Alien Invaders series host an activity session that’s out of this world. The exhilarating event will be packed with readings, alien costumes, games and non-stop space fun.

On 16th February, Butlins Minehead is joining World Book Day celebrations to captivate kids’ imaginations with swizfiggling stories and time-twiddling tales. The exhilarating event will be packed with readings and performances from Roald Dahl’s Dirty Beasts and Revolting Rhymes – fairytales with a fun twist.

Hosted by The Roald Dahl Museum and Story Centre, there will be plenty of opportunity for audience participation and hands-on fun.

The session is FREE and starts at 10:30am. If you’re not already booked in to Butlins Minehead for a half term break, visit or call 0845 070 4730 to book a day pass.

Matt Rake, Head of Entertainment at Butlins, said: “Butlins is all about creating magical moments for families, so we’re thrilled to be joining forces with World Book Day to help let children’s imaginations run wild this half-term. Roald Dahl’s classic tales are really inspirational - and the perfect way to get children discovering the fun of reading.”

To help kick-start story time this spring, Butlins has already distributed 180,000 World Book Day £1 Book Tokens to families across the UK, giving kids the chance to read for free.


Notes to editors:
Butlins has three beachside resorts, Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) and welcomes around 1.5m guests per year.

Butlins won the Tourism and Leisure Training Team Award as well as the Overall Winner Award in the Training Team categories at the Customer Service Training Awards 2011.

It was named as the Best UK/Domestic Tour Operator 2010 in the British Travel Awards as well as 2010 UK Customer Experience Award in Travel, Leisure and Tourism. It is part of Bourne Leisure Ltd which also owns Warner Leisure Hotels and Haven Holidays.

For more information contact:
Sam Crossfield or Danielle Wright at Consolidated PR on 020 7781 2300/



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