New Player in the Market Will Compete with LinkedIn

Released on: February 07, 2012, 12:05 am
Author: B2B Search Engine Watch
Industry: Internet & Online, Small Business

Rumors have abounded about Masterseek.com’s professional profile site’s imminent introduction to the World Wide Web. Still under development, it boasts the world’s largest business database with over 145 million personal professional profiles from around the world—that’s more than LinkedIn which is currently estimated to have just over 125 million professional profiles.

What makes Masterseek’s profile database so competitive?
Masterseek is already the largest B2B search engine, with 40 million more businesses listed than the nearest competitor and growing at a faster pace. Masterseek.com’s service is free, like most similar databases. Where it differes is in its ability to allow businesses full control over their profile. In addition the actual search functions are more intuitve, with more accurate local results or global results if that is the user’s search preference.

This is what has attracted so many businesses, and so many professionals to the website. Upon launch Masterseek.com’s professional profile section is fully expected to perform as well as the business search portion of the site. It seems to be the natural evolution of a business search engine, that it should incorporate professional profiles as well. However other sites have not done so, at least not to this degree. There in lies the power of Masterseek, and why it is expected to replace LinkedIn at some point in the near future.

How will Masterseek’s professional profiles work?
Currently it is very similar to LinkedIn it looks like. As of now the primary difference is in the numbers. Masterseek already has more, and if past growth is any evidence it will soon be one of the new places to search for professionals. Masterseek’s site is also free and it gives users control over their own profile. It is expected to use Masterseek’s primary search engine application from the business listing side of the site. If so expect it to have faster, more complete, more specific and more accurate search functionality both locally or for any specified geographic search.

We got a hold of Masterseek President Rasmus Refer who preferred not to comment on current plans,

“We are working on many new activities with the objective to become the largest global provider of business information, but cannot tell you more about our plans right now” –Rasmus Refer

Despite details being kept close to the vest, we have dug up a number of key points:

• Masterseek will have more profiles right off the bat as mentioned, 145M to LinkedIn’s 125M.
• It will use a different search platform, if it is the same as the Business Listings section it will be faster, more accurate and more comprehensive locally and globally.
• Listings will be 100% free.
• Those making a profile will have as much or more control to share information than those using LinkedIn.

Conclusion
With the obvious success of LinkedIn, a number of businesses have tried in the past to perform competitively with the site, mainly focusing outside of the U.S. given LinkedIn’s popularity in North America. Masterseek.com may be the first to not only compete with LinkedIn in the U.S. immediately, but already it shows signs of being equally successful around the globe. While there are a number of factors which will contribute to Masterseek’s rise in this area, the marriage of a Business Listings search engine and a Professional Profiles search engine cannot be overlooked. The symbiotic nature of one central site with both vital databases seems so intuitive the biggest mystery is how it took some one so long to do it. http://www.linkedin.com - http://www.masterseek.com

Contact Details: B2B Search Engine Watch
245 Park Ave, New York
www.b2bsearchenginewatch.com
tips@B2BSearchEngineWatch.com

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