Pendleton's Designs On Cycle Success
Released on: February 01, 2012, 8:07 pm
Author:
Halfords
Industry:
Sports
World and Olympic Cycle Champion Victoria Pendleton has
launched her own range of ladies cycles, exclusively available from
Halfords.
The new range of three womens’ cycles encompasses Pendleton’s timeless grace and
style. Available in 16” and 18” frames, every cycle features a lightweight
ergonomically designed frame for maximum comfort and ease of riding.
• Somerby - The distinct blue and cream traditional step through frame is perfect
for shopping trips priced £299.99. Complete the look with wicker basket priced£16.99.
• Brooke - Victoria’s favourite colour plum red features on the frame of this hybrid
bike priced £299.99.
• Dalby - At £349.99, the sophisticated white hybrid bike features great gearing and
mud guards.
Victoria Pendleton said: “Cycling can give so much pleasure whether you are training
for Olympic gold, keeping fit or out riding with friends. I am delighted to have
realised my dream of designing my own range and hope it will encourage more girls to
get on their bikes too.
“Halfords proven success with Chris Boardman’s Performance Series was extremely
appealing and makes them the best partner for me in this venture.
“With my input on design and a good idea of what makes a perfect women’s bike plus
Halfords manufacturing and retailing expertise, I think we make a dream team!”
The Pendleton bikes range will be exclusively available from www.Halfords.com from 22nd March
online, and in selected superstores nationwide from 29th March.
-ENDS-
Halfords is the UK's largest bike and accessories retailer, with over 460
superstores. Our wide range includes road, MTB, BMX,
town and trail and includes leading bike brands Boardman, Voodoo and Carrera. We
build every bike purchased free of charge and also offer our customers a free six
week safety check.
Halfords www.cycle2work.info provides a one stop cycle2work package for employers
and employees. As the scheme's pioneers we are able to supply virtually all bike
brands available in the UK through both our own stores and Independent Bike Shop
partners.
For more information contact:
Louise Iles
Halfords
t: 01527 513206
m: 07921 107362
f: 01527 504780
e: Louise.Iles@halfords.co.uk
Halfords PLC
Redditch
Worcestershire
B98 0DE
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