Pendleton's Designs On Cycle Success



Released on: February 01, 2012, 8:07 pm
Author: Halfords
Industry: Sports

World and Olympic Cycle Champion Victoria Pendleton has launched her own range of ladies cycles, exclusively available from Halfords.

The new range of three womens’ cycles encompasses Pendleton’s timeless grace and style. Available in 16” and 18” frames, every cycle features a lightweight ergonomically designed frame for maximum comfort and ease of riding.

• Somerby - The distinct blue and cream traditional step through frame is perfect for shopping trips priced £299.99. Complete the look with wicker basket priced£16.99.

• Brooke - Victoria’s favourite colour plum red features on the frame of this hybrid bike priced £299.99.

• Dalby - At £349.99, the sophisticated white hybrid bike features great gearing and mud guards.

Victoria Pendleton said: “Cycling can give so much pleasure whether you are training for Olympic gold, keeping fit or out riding with friends. I am delighted to have realised my dream of designing my own range and hope it will encourage more girls to get on their bikes too.

“Halfords proven success with Chris Boardman’s Performance Series was extremely appealing and makes them the best partner for me in this venture.

“With my input on design and a good idea of what makes a perfect women’s bike plus Halfords manufacturing and retailing expertise, I think we make a dream team!”

The Pendleton bikes range will be exclusively available from from 22nd March online, and in selected superstores nationwide from 29th March.


Halfords is the UK's largest bike and accessories retailer, with over 460 superstores. Our wide range includes road, MTB, BMX, town and trail and includes leading bike brands Boardman, Voodoo and Carrera. We build every bike purchased free of charge and also offer our customers a free six week safety check.

Halfords provides a one stop cycle2work package for employers and employees. As the scheme's pioneers we are able to supply virtually all bike brands available in the UK through both our own stores and Independent Bike Shop partners.

For more information contact:

Louise Iles
t: 01527 513206
m: 07921 107362
f: 01527 504780

Halfords PLC
B98 0DE



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