Plusnet Reveals Smart Internet Will Help Manage Homes And Lives By 2027
Released on: February 29, 2012, 11:23 am
Industry: Internet & Online
Plusnet, the home phone and broadband specialist, has
published a new report revealing that the internet will become
ubiquitous in many people's lives, transforming the way people shop,
eat and run their homes.
The award-winning super-fast broadband provider renowned for bringing value to its customers, commissioned the research
to celebrate its 15th birthday. The detailed research, which was conducted by
globally renowned futurist think tank, Centre for Future Studies, shows that the
internet of 15 years' time will become the internet of services.
Written by a team headed by Dr. Frank Shaw, who has been described by Time Magazine
as one of the 10 most influential thinkers in the world, the report unveils that the
internet will include everything from smart appliances that talk to each other to
clothes that monitor health; from cars that can't crash to mobile technologies and
cloud platforms that run businesses.
However these benefits will not be felt by all of society. There are currently still
8.43 million adults in the UK who have never used the internet and it is estimated
that digitally challenged households face £560* of extra costs per year as a result
of missing out on online discounts and opportunities.
With people already using the internet for activities including shopping, banking,
study, job application and government services, the availability and affordable
pricing of broadband will be crucial in terms of
household finances and also social mobility.
Providing some of the best value home phone and broadband packages available in the UK, Plusnet is committed
to enabling people to experience the benefits of being online; something which is
going to become increasingly important in the future.
Jamie Ford, CEO of Plusnet, said: "So far, the internet has been all about sharing,
communicating and engaging with content online. The next 15 years will see an
exciting transformation take place, where we integrate 'smart devices' into the
home, and the net becomes much more about rich services. Since our launch 15 years
ago we’ve moved from dial-up services to wireless connection transmitted through
fibre optics at superfast speeds, yet our commitment to providing a reliable service
at a competitive price remains the same. We intend to continue this pledge in years
"Helping people to discover the internet is key to the progress of technology and
just by giving an hour of your time to teach the basics of computing and the
internet to a friend or family member could completely change their life."
The research shows that while the internet is the most fundamental life changing
event since the Industrial Revolution the public is, incredibly, only predicted to
be 15 per cent of the way through it and that future developments will have radical
life enhancing benefits, therefore placing even greater importance on providing
access to the internet at an affordable price.
The home internet of the future will change the way people run their homes, how they
enjoy entertainment, the way they work, the way they shop and the way they
communicate and, as a result, place even greater emphasis on the importance of being
able to access affordable internet.
Notes to Editors:
*2009, Office for National Statistics
Plusnet offers faster broadband packages, including Plusnet Value and Plusnet Extra broadband, both available to
purchase with home phone, fibre optic broadband and a prioritisation service,
Plusnet Pro. Further broadband deals can be found on the Plusnet website.
Plusnet Value offers speeds of up to 20Mb with a monthly usage limit of 10GB.
Plusnet Extra offers speeds of up to 20Mb with a monthly usage limit of 60GB and
free McAfee security.
Head of PR
2 Tenter Street
0114 273 3605