New Poll from Finds Middle Classes Most Regular Voucher Users

Released on: March 05, 2012, 4:49 am
Author: Oliver Jones
Industry: Retail, Internet & Online

05 MARCH 2012 – The UK's middle classes are those most likely to utilise online voucher codes to save according to a new survey. The poll has been carried out by leading retail deals website, and found that more well off areas of the country are home to the most voucher users.

Respondents to the poll conducted by the money-saving website showed that the middle classes around the country are those who most regularly use retail vouchers to get themselves savings on their favourite, must-have labels.

In order, the top ten UK places for using voucher codes were revealed to be:

• Twickenham
• Guildford
• Truro
• Chester
• Canterbury
• Durham
• Dorchester
• Doncaster
• Motherwell
• Chelmsford

Gerard Doyle, CEO, commented: “Interestingly the more traditionally middle class places like Twickenham and Guildford were shown to be the places in the UK where shoppers are most likely to save money using online voucher codes."

“However at the opposite end of the survey were cities like Liverpool and Leeds, places where consumers were shown to be up to three times less likely to use money-saving voucher codes to get more for their budgets.”

The service has seen 'middle class' stores like Ocado, White Stuff, M&S and French Connection prove particularly popular with users in recent times.

The poll found the ten least likely users of voucher codes to be located in:

• Liverpool
• Leeds
• Sunderland
• Telford
• Dundee
• Luton
• Glasgow
• Wolverhampton
• Bradford
• Edinburgh

For more information visit

About features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, offers one of the widest choices of discounts available.

Part of ASAP Ventures Ltd, the company behind the award winning price comparison site, is committed to offering a growing range of the best savings available online.

For more information visit

Media contact –
Denise Wales & Verity Garber
T: 01625 511966

Contact Details: Oliver Jones (Asap Ventures)


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