Scores 59% Open Rate Plus Boosted Customer Traffic With EMPACT Email
= February 24, 2005, 3:49 pm
Author = mUrgent Corporation
Industry = Management
Summary = Arts and crafts retailer giant soars with their first
email marketing campaign using mUrgent Corp's EMPACT: Email and
Wireless Marketing Manager.
Body = Santa Ana, CA - The first e-marketing automation campaign
for Michael's Stores, Inc.'s ReCollection scrapbook shops produced
a 59% open rate and a less than 1% opt out rate using mUrgent Corporation's
(http://www.murgent.com) EMPACT - a web-based email and wireless
marketing solution, according to Michael's Senior Manager of Internet
Services, Jeff Hanson.
is one of four arts and craft retailers operating under Michael's
Inc., including 805 Michael's stores and 158 Aaron Bros. art shops.
plans to run 15 to 20 campaigns this year using EMPACT.“We
needed an email marketing package that was easy to use and did not
demand a great deal of maintenance. EMPACT’s feature richness
made it simple to upload the content, manage our distribution lists
and schedule our campaign timing quickly,” said Hanson.
wanted to customize emails to serve a large audience of scrapbookers
searching the Internet for products. Hanson reported that many of
the recipients forwarded their emails to friends, which resulted
in an increase in store traffic in
the first five days after the campaign.
of the ReCollections campaign is a great argument for the viability
of our software for the enterprise marketing,” explains Boris
Bugarski, president and CEO of mUrgent Corporation. “We originally
designed EMPACT to serve SMBs, and have upgraded constantly with
higher list capacity and campaign distribution scheduling options.”
makes customer relationship management (CRM) effective and affordable
for small-to-medium sized businesses. “We are not surprised
at how many smaller companies are unaware of e-marketing advantages,
but we’re confident they will adopt this new technique when
they understand how much more efficient it can be
than more traditional forms of marketing like direct mail. And we
have incorporated personalized SMS as well,” says mUrgent
CEO, Boris Bugarski.
customer relationship management (CRM) effective and affordable
for SMBs. “We are not surprised at how many smaller companies
are unaware of the advantages of e-marketing,” Bugarski says.
“But we’re confident that they will adopt this marketing
strategy once they understand how much more efficient it can be
more traditional forms of marketing, such as direct mail. We have
even incorporated personalized wireless messaging as well.”
is an e-marketing authority and provider of both self- and full-service
email and wireless marketing solutions businesses can rely on to
automate more frequent, personalized communication to customers,
bringing a higher
return on investment. EMPACT: Email and Wireless Marketing Manager,
the self-service solution, and Enterprise, mUrgent’s full-service
solution, have been used by companies across the U.S., Australia
and South East Asia. For more information
about mUrgent, visit http://www.murgent.com.
Web Site = http://www.murgent.com
= 1450 N. Tustin Ave.
Santa Ana, CA 92705
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