Released on: May 23, 2014, 5:11 am (EDT)
Industry: Transportation / Logistics

Washington, DC, -- /EPR NETWORK/ -- Keeping in line with the city's new "DC Cool" marketing campaign, Bike and Roll DC will be offering a small fleet of special edition, cycle-chic DC Cool bikes at their Downtown DC location outside of the Martin Luther King, Jr. Memorial Library. Starting in May 2014, full day DC Cool bike rentals will all include a This Bar Saves Lives snack bar and a bottled water.

Washington DC's new creative ad campaign (run by the city's Convention and Tourism Corporation, Destination DC,) aims to capture the essence of the capital's innate energy by highlighting local favorites and off-the-beaten path must-see's to potential visitors. Running for all of 2014, this campaign was inspired in large part by the new "American Cool" exhibit at the National Portrait Gallery. This exhibit examines the nature of what it means to be "cool," using one hundred legendary celebrity figures' portraits (including Miles Davis, Elvis Presley, Billie Holiday, Jay-Z, and Kurt Cobain) to illustrate the point.

The DC Cool bike (a customized Electra Ticino 7D) epitomizes cycling in style and is the perfect choice for short rides or longer, leisurely trips. The retro-inspired bikes come equipped with leather seats, hammered aluminum fenders, and front baskets as an homage to the golden age of cycling. This specialty fleet of DC Cool bikes will also be named after 12 of the celebrity subjects from the "American Cool" exhibit. (Visitors might just have a sighting of Elvis Presley at a local hot spot or the Lincoln Memorial!)

Full day DC Cool rentals will include a This Bar Saves Lives snack bar and bottled water. This Bar Saves Lives is a company based out of Venice, California that makes all-natural, non-GMO snack bars; and for every bar sold, they give a packet of life-saving food to a child in need. To learn more about the cause, please visit for more information.

Bike and Roll's fleet of DC Cool bikes are available now for advance reservations. Visit to learn more, or call (202) 842-2453.

Bike and Roll DC is a managing partner of Bike and Roll, a national network of bicycle rental and tour companies known for outstanding customer service, exceptional value, and quality rental equipment. Visit for more information on national locations.

Contact-Details: Catharine Pear
(202) 842-2453

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