Yellowfin Partner Data Transformed to Exhibit at 2014 Asia Pacific MDM Summit

Released on: July 23, 2014, 3:48 am (EDT)
Industry: Software

Australian-based Corporate Performance Management (CPM) specialists, Data Transformed – reseller partners for global Business Intelligence (BI) and analytics software vendor, Yellowfin – have announced that they will exhibit at the ninth annual MDM & Data Governance Summit Asia Pacific 2014.

Sydney, New South Wales, Australia, July 23, 2014 -- /EPR NETWORK/ -- The event, to be held 29 – 31 July at the Australian Doltone House Darling Island in Sydney, will focus on next generation Data Governance (DG) approaches and solutions for topic areas including Master Data Management (MDM), cloud, social, mobile, Big Data, BI and analytics.

For more information, and to register for 2014’s MDM & Data Governance Summit Asia Pacific, GO HERE:

According to organizers, Quest Events, the summit is the region’s largest and longest running “gathering of IT and business professionals who are committed to excellence in MDM, DG, Data Quality (DQ), Customer Data Integration, Product Information Management, Reference Data Management and Information Architecture.”

Data Transformed CTO, Daniel Cox, said that the event was a “must attend” for CPM professionals and organizations seeking to successfully undertake or manage a CPM project in 2014.

“The 2014 MDM & Data Governance Summit Asia Pacific offers business, information and data executives – from across all industries throughout the Asia Pacific region – the opportunity to maximize the impact of their initiatives,” said Cox. “By harnessing best of breed CPM technologies, organizations can improve decision making to positively impact all aspects of their business – from optimizing pricing models, boosting product quality, reducing operational costs, increasing marketing effectiveness, as well as improving supplier and customer experience.”

The agenda for MDM & Data Governance Summit Asia Pacific 2014 comprises over 20 presentations, as well as post-summit learning sessions, encompassing keynotes delivered by industry thought-leaders including Aaron Zornes (Chief Research Officer at the MDM Institute (USA)) and Mike Ferguson (Managing Director of Intelligent Business Strategies (UK)).

“Attendees will not only learn from leading solution providers, such as Data Transformed, but will also benefit from insights delivered by independent industry experts, as well as real-world use cases and field-tested best practices for delivering strong ROI,” said Cox.

Data Transformed is a Sydney-based CPM specialist, offering world-class solutions and expertise for BI, Data Warehousing, DQ as well as Budgeting, Forecasting and Planning to suit a range of business challenges and budgets.

About Data Transformed:
Data Transformed offers a fresh approach to Corporate Performance Management (CPM). Data Transformed offers world-class Business Intelligence (BI), Data Warehousing (DW), Data Quality (DQ) as well as Budgeting, Forecasting and Planning solutions at prices any business can afford. Solution offerings include Yellowfin BI, BIReady for DW, Maxiplan for Budgeting and Forecasting, QFire for DQ, and of course, Bill Inmon’s Textual ETL for Unstructured Data (Official Australian Distributor).

In this day and age, where all businesses are looking to save money wherever possible, Data Transformed found and identified a suite of products that offer maximum ‘bang-for-buck’. Not only are these products inexpensive to acquire, but they contain advancements that are simply not found in competitive products at any price.

With decades of collective experience in business management practices and associated CPM solutions, Data Transformed offers true industry expertise capable of delivering on any CPM-related business requirements. For more information, visit

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact:

Daniel Cox, Data Transformed CTO on +61 (0)2 9965 3781 or
Lachlan James, Yellowfin Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin’s free e-newsletter.

Contact-Details: Lachlan James
Level 46, 360 Elizabeth Street,
Melbourne 3000, Victoria, Australia
+61 (0)3 8617 4954

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