LONDON, August 04, 2014 -- /EPR NETWORK/ -- Beer drinking in the UK has been in the midst of a revolution for some time now. Pubs brim with weird and wonderful concoctions, microbreweries abound and the increasingly serious business of beer drinking continues to attract more and more connoisseurs.
All of which means that this year's Great British Beer Festival is set to be bigger and better than ever before. Indeed, this summer's event returns to London's Olympia Exhibition Centre on the 12th August with over 900 real ales, ciders, perries and foreign beers available to try and a massive expected attendance of 55,000 people eager to try them.
The Great British Beer Festival is by now thoroughly well established at Olympia, having first made the Kensington exhibition centre a temporary mecca for beer lovers way back in 1992. The event has grown considerably in recent years and arrives this summer promising a multitude of stalls divided over two halls – Olympia Grand and Olympia National – and a truly enormous array of beverages.
Visitors are invited to sample beers from the UK's best-respected breweries including Greene King, Shepherd Neame, Wadworth and Westons and explore a diverse array of disparate concoctions from across the globe. And with so much beer to sample it's a good job that a wide selection of beer friendly grub is also on offer to ensure you don't have to do it on an empty stomach.
After a long day of beer sampling the convenience of nearby accommodation is surely a welcome bonus so attendees will be glad to learn that LondonTown.com is offering a reduced rates on a wide selection of accommodation in the area, making it easy to find an affordable hotel in London that's walkable from the venue.
The Hilton London Olympia Hotel is an agreeable two minute stroll from Olympia and with 27% off courtesy of LondoTown.com rooms start at just £58 while the Kensington West Hotel London, which is similarly convenient, has rooms from just £32 thanks to a 39% discount.
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