Kids Preferred Announces North American Licensing Agreement with Leading Children's Brand, Carter's

Released on: September 08, 2014, 8:46 am (EDT)
Industry: Retail

East Windsor, NJ, September 08, 2014 -- /EPR NETWORK/ -- Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts, is thrilled to announce they have acquired the toy license from Carter's, Inc., the largest branded marketer in the United States of apparel and related products exclusively for babies and young children, to develop Carter's-branded plush toys, activity toys, wood toys & puzzles, play gyms, plush rockers and foot-to-floor scooters for the US and Canadian markets. The first items from the new partnership are expected to arrive on shelves as early as Fall 2014.

Carter's brand theme is about celebrating childhood and creating innovative and thoughtful products for children. Utilizing this inspiration, Kids Preferred and Carter's, Inc. will jointly develop products which will match back to the seasonal collections of apparel and accessories. Retail prices points are expected to range from $10 to $26.

“Carter’s designs are based on a heritage of quality and innovation that has earned the trust of generations of families,” said Laura Perks, Vice President of Marketing, Kids Preferred. “We are thrilled to be working with one of the most iconic children’s brands and bringing their products to more kids and parents around the country.”

While Carter’s Fall 2014 collection will go directly to pre-order, Kids Preferred plans to be showing the Spring 2015 collection at the upcoming ABC Kids Expo Toy Fair, September 7 – 10, 2014 in Las Vegas, NV at Booth #4049.

About Kids Preferred, LLC
Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc. (KPI), which was founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Known for its superior quality and unique designs, KPI brings products to market under its own brand and through private label programs such as Build-A-Bear Workshop™ and Toys “R” Us® Animal Alley, to name a few.

Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Baby Abuelita™, Blessed Friends™, Biscuit™, Classic Pooh®, Disney Baby, Elmer, The World of Eric Carle™, Goodnight Moon, The Gruffalo®, Guess How Much I Love You™, Harley-Davidson®, Kimmidoll Junior®, pat the bunny®, Peep and the Big Wide World™, Puff the Magic Dragon, Room on the Broom, Splat the Cat, Spot™, The Snowman™, Traykit®, Shaun the Sheep, and Yarn Zombies™.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai. The Company distributes its top quality products throughout the United States, Canada, the United Kingdom, Europe, Japan, Korea, Australia and New Zealand. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website.

Contact-Details: Cece Feinberg PR
1370 Broadway, #561
New York, NY 10018

Priscilla Burgos,

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