LIC joins forces with dairy intelligence provider SCR

Released on: May 26, 2015, 4:00 pm (EDT)
Industry: Biotech

Madison, WI, May 26, 2015 -- /EPR NETWORK/ -- Farmer-owned co-operative LIC has secured a new strategic partnership with world-leading cow monitoring and milking intelligence solutions company SCR.

The partnership includes a distribution agreement whereby SCR, recently acquired by Allflex Group, will distribute the co-op's Dairy Automation Limited (DAL) milking sensors internationally and LIC will become a New Zealand distributor for SCR's cow reproduction and health monitoring system, Heatime.

LIC chief executive Wayne McNee said the partnership was part of the co-op's strategy to grow the business overseas and provide NZ dairy farmers with more choice.

"SCR is a world-leading provider of cow intelligence systems with a strong history of delivering solutions to improve farm efficiency worldwide. This agreement aligns with our vision to improve the prosperity and productivity of our farmers, and our focus on key international markets that will add value for shareholders in NZ.

"DAL sensors are highly regarded here in NZ for their unique ability to measure a range of factors – milk volume, fat, protein, lactose, and somatic cell counts – while a cow is being milked. This partnership confirms the global demand for the value the sensors deliver onfarm, and ability to meet the needs of farmers worldwide.

"The SCR Heatime system will be a valuable addition to our range of herd improvement and animal management solutions here in NZ," McNee said.
LIC and SCR have identified four initial markets for distribution of the DAL meters, with the potential to add more in the future. SCR's Heatime will be available to all NZ dairy farmers from LIC, with its Protrack farm automation systems.

Heatime collects and analyses critical data points, from activity to rumination, on every individual cow, delivering the heat, health and nutrition insight to improve accuracy and drive overall farm efficiency.

Shane McManaway, general manager Allflex Australasia, said it was exciting news for NZ dairy farmers.

"When three of the world's leaders in their respective fields join forces it provides synergies and opportunities not seen before. Allflex is very excited to be partnering with LIC."

SCR chief executive Yariv Avisar said the partnership would support growth in both global businesses.

"It is our vision to secure dairy farming's future by monitoring every cow. We are delighted to work with LIC and their New Zealand farmers, to support the future growth of their farming industry and expand our range of solutions."

For more Information visit:

Contact-Details: Hani P
2013 South Stoughton Road
Madison, WI 53716
T: +1 608 2373-170
F: +1 608 2373-173

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