QUALITY OF CORPORATE VIDEO PRODUCTION SHOULD BE QUESTIONED
Released on = September 27, 2005, 11:01 pm
Press Release Author = Jean Dale
Industry = Media
Press Release Summary = Award Winning Executive Producer, Asbjorn Christiansen, asks “Does Your Video Quality Match Your Corporate Quality?”
Press Release Body = Quality is often lacking in the “professional” video world.
Buy a camera, take out an ad, and start shooting. This may be the most common
formula for starting a video production company.
Asbjorn Christiansen, exec producer of Seven Pictures, a 25-year veteran filmmaker,
asks the question, “Does your video presentation match the quality of your
“Some think that they are filmmakers because they buy a camera, take out an ad and
start shooting. No, there is a tech and an art to filmmaking. There are lighting
issues, framing decisions, background and sound choices. All these add up to a very
discernable quality. Not to make it sound complicated, but you know that you need an
expert to build a house, it’s just like that.”
“And aesthetics plays a key part. Even corporate video production can be made as an
art or plain and simple. The communication is always clearer when created as a
piece of art. You can see examples of this on the SevenPictures.com website.”
Corporate video production or your promotional video may not be the correct place to
save money. If you are going low budget on production, you want to ensure that the
standard and quality of your presentation matches the professional standard and
quality of the product that your own company produces.
“A good video is where you don’t get distracted by errors or poor quality and you
are just in it,” Christiansen explains. “You understand and you listen to what was
said, you remember it and you don’t forget it. Before you choose a company or even
a friend or family member to make your video, watch what they have produced in the
past. The difference is very noticeable.”
“Budget-wise, you can make video in many price ranges. What we do is invest the
budget in the production, and therefore improve the production value of the product.
It’s a good idea to decide on a budget that you are willing to spend and let the
person who will make the video know that budget. You will get your best production
value that way.”
More details on corporate video production and promotional videos can be found on,
Web Site = http://www.SevenPictures.com
Contact Details = Seven Pictures
6072 Franklin Ave
Los Angeles, CA 90028
(323) 462-0987 phone
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