Hewlett Packard’s Snapfish teams up with Pigsback.com
Released on = October 6, 2005, 5:58 am
Press Release Author = Matthew Leach
Industry = Management
Press Release Summary = Pigsback’s ‘Pimp My Pig’ competition builds branded photo
Press Release Body = Today, Pigsback.com agreed an exclusive deal with an online
digital photo service. The partnership with Snapfish allows Pigsback to strengthen
its member’s proposition, whilst driving registrations and encouraging its
highly-targeted audience to use the Snapfish service.
Snapfish’s digital photo service allows consumers to print, create and share photos
online with friends and family. It also provides members with the facility to upload
as many digital photos as they like and offers a personalised gift service. Pigsback
members are incentivised to interact with the brand with the exclusive offer of 20
free prints once they have signed up to the service and gaining PiggyPoints for
purchases made online.
Cillian Barry, Pigsback’s Commercial Director, says: “Our partnership with Snapfish
increases the depth of offering to our members by providing a service that is
interactive and fun. Using content such as photo competitions we are able to
generate a buzz around the service, which increases brand awareness and drives
customer registrations for Snapfish.”
Pigsback came up with the ‘Pimp My Pig’ photo competition to encourage members to
use the digital photo service. Members send in photos of their stress pigs dressed
in various guises, for example ‘Punk Pig’ will be wearing a leather jacket, creating
a real sense of fun, community and trust, which encourages members to return to the
Steve Carrod, Marketing Executive for Snapfish, says: “Working with Pigsback allows
us to tap into an extremely valuable online community. This community element of the
site is very important to us, as it allows Snapfish to not only to generate
long-term customer acquisition, but also gain access to a quality online audience to
encourage user interaction.“
The Snapfish service will be available in various sections of the Pigsback site from‘Going out’, to ‘Travel’ and ‘Gifts’. Pigsback members have shown a willingness to
interact with brands on a regular basis when the content is targeted and relevant.
Pigsback.com is a reward-based consumer site, which has become the sixth biggest in
Ireland, and has won both digital and marketing awards. The company creates
successful consumers and brands partnerships: where consumers are rewarded and
brands are able to reach carefully targeted audiences.
The core values of the company are based on Empathy Marketing® principles, which
are: permission-based; relevance; edge; mix of hard and soft messaging; frequency of
communications; messages, not adverts; and development, not technology.
This concept redefines the relationship between the brand and the consumer through
trust, reward, feedback and fun - mainly in the lifestyle and entertainment arenas.
The Pigsback website specialises in providing a unique marketing service in which
brand messages are welcome to the target consumers, which is primarily females, aged
25-35 and in the B/C1 demographic. Its skilled team balances marketing and
communications with a strong understanding of technologies and business processes.
Furthermore, the company is committed to providing a quality service that is
mutually beneficial to brands and consumers alike.
Current brand partners include Ebay, Blockbuster, UGC Cinemas, CD WOW!, Figleaves,
Virgin Wines and toptable.co.uk.
About Snapfish and Snapfish UK
Snapfish is the leading online photo service, with over 15 million members worldwide
and more than 600 million photos online. Snapfish enables digital camera, and camera
phone owners to upload, share, print and store their most important photo memories
at the lowest prices - online or off.
Digital camera and camera phone users upload photos into a password-protected online
album where they can edit, share and store their photos for free, in addition to
ordering professionally developed prints, for just 10p everyday, or as low as 8p
with their prepaid plans.
For additional information contact Caroline Titmuss at +44 (0) 20 7853 2278 or
Caroline.Titmuss@porternovelli.co.uk, or simply visit www.snapfish.co.uk.
immediate future PR
0845 408 2031
07914 41 88 51
Web Site = http://www.immediatefuture.co.uk
Contact Details = The Lilac Room
3 Bridle Close
Surrey KT1 2JW
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