Pigsback.com takes off in the UK with lastminute.com
Released on = November 1, 2005, 2:56 am
Press Release Author = Katy Howell
Industry = Management
Press Release Summary = Pigsback.com adds high-profile travel and leisure brand to
Press Release Body = Today, Pigsback.com reveals lastminute.com as the latest
high-profile brand partner to jump on board its reward-based consumer site in the
UK. Lastminute.com will provide travel services, content and technology to
Pigsback.com’s Travel Zone section.
It is believed that the combination of Pigsback’s unique marketing tool - Empathy
Marketing® and the PiggyPoints that encourages customer loyalty, added to
lastminute.com’s travel offers will make for an appealing proposition in the UK.
Lastminute.com is already one of several brands, including Blockbuster, UGC Cinemas,
and Virgin Wines, to grasp the potential of Pigsback in the UK and commit to a
long-term partnership. This is a white label agreement in which Pigsback will
leverage lastminute.com’s travel services, content and technology by integrating it
into the Pigsback’s Travel Zone section. Pigsback will highlight the offers that are
most attractive to its core customer base, which is primarily female, aged 25-35 and
in a B/C1 demographic.
Paula Thomas, Pigsback’s newly appointed Travel Director in the UK, says: “The
benefit of working with such a well-respected brand as lastminute.com is that not
only does it provide our consumers with valuable travel content, but by going
through Pigsback.com they will gain PiggyPoints when they book a holiday or flight.
“These points are of genuine commercial benefit to our customers, who are able to
get money off deals and flights from such airlines as Aer Lingus and BMI and the
PiggyPoints can be claimed in real time and cashed in straightaway,” she adds.
The partnership enables Pigsback to have access to six of lastminute.com’s product
areas including Flight Search and Dynamic Packaging (i.e. flight and hotel
combination). All search results and transactions will be handled by lastminute.com,
while Pigsback will be responsible for the PiggyPoints, which will be fixed per
transaction, per booking.
Since Pigsback’s site launch earlier this June, it has caused quite a stir within
the UK market with its successful model for creating a rewarding
relationship-marketing community: bringing highly targeted offers to consumers
through its site or via permission-based email. Its unique marketing model, Empathy
Marketing® provides brands and consumers with mutual benefits. It has successfully
brought FMCG, retail, entertainment, and most recently with lastminute.com - travel
brands together, to target an increasing number of active UK members.…ends/
Pigsback.com is a reward-based consumer site, which has become the sixth biggest in
Ireland, and has won both digital and marketing awards. The company creates
successful consumers and brands partnerships: where consumers are rewarded and
brands are able to reach carefully targeted audiences.
The core values of the company are based on Empathy Marketing® principles, which
are: permission-based; relevance; edge; mix of hard and soft messaging; frequency of
communications; messages, not adverts; and development, not technology.
This concept redefines the relationship between the brand and the consumer through
trust, reward, feedback and fun - mainly in the lifestyle and entertainment arenas.
The Pigsback website specialises in providing a unique marketing service in which
brand messages are welcome to the target consumers, which is primarily females, aged
25-35 and in the B/C1 demographic. Its skilled team balances marketing and
communications with a strong understanding of technologies and business processes.
Furthermore, the company is committed to providing a quality service that is
mutually beneficial to brands and consumers alike.
Current brand partners include Ebay, Blockbuster, UGC Cinemas, CD Wow!, Figleaves
and Virgin wines.
immediate future PR
0845 408 2031
Web Site = http://www.immediatefuture.co.uk
Contact Details = The Lilac Room
3 Bridle Close
Surrey KT1 2JW
to previous page...
to home page...
your press releases...