Released on = October 12, 2005, 8:21 am

Press Release Author =

Industry = Management

Press Release Summary = Online Seminar Addresses Pay Per Click and Search Engine Marketing

Press Release Body = BRIDGEWATER, N.J. —, a leader in Pay Per Click (PPC) search advertising, today announced an educational webinar will be held Tuesday, October 18, 2005, covering PPC search advertising for the business-to-business marketing sector. This free event is endorsed by the National Business Marketing Association ( and will feature speeches by
industry experts from and

“Our organization is dedicated to improving the ability to manage
Business-to-Business (BtoB) marketing communications for greater productivity and profitability,” says Rick Kean, Executive Director, Business Marketing Association.“This event will help us achieve our goal by educating members on this rapidly growing technology.”

The event focuses on innovative online advertising strategies used by successful BtoB marketers. The main presentation outlines reasons for the recent growth of PPC in the BtoB market sector. It will also give tips on incorporating PPC into the BtoB marketing mix, along with non-traditional Return on Investment (ROI) boosters and
case studies from BtoB Marketers.

“The unique content offered at this seminar will benefit both novice and advanced marketers alike with timely information regarding current trends in PPC search advertising,” says Rachel Lyubovitzky, VP. “Many of our BtoB clients have expressed the need for more educational services on their specific market
sector, and we are happy to provide this resource.”

For further event details visit:

Web Site =

Contact Details = Contact Information:
Tiffany Guarnaccia
Public Relations Manager
(866) 722-9951 extension 205

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