The 7 Points of Do-It-Yourself SEO
Released on = October 5, 2005, 9:29 am
Press Release Author = Gordon Goodfellow
Industry = Management
Press Release Summary = Ever wondered how to go about optimizing your own website
without the expense of paying professional SEO fees? This article spells it out in 7
easy points, written by a professional practitioner who specialises in SEO and
Internet marketing for small businesses.
Press Release Body = Ever felt intimidated at the convoluted, jargon-ridden
information about Internet marketing for small businesses available on the Net? Ever
been horrified by the huge fees the experts charge, putting search engine
optimization beyond your own means? Ever thought: What exactly is search engine
optimization anyway, and can I do it myself?
The answer is: Yes, you can! The basics of search engine optimisation in applied web
marketing are simple. It's all to do with the keyword content of your text copy, and
can be summarised in seven points.
1. Register a good domain name which reflects what your site is about. Even if you
are an established business, don't register www.FredJones.com if you make widgets.
Rather, you want to register something like www.BestWidgets.com because that would
inspire confidence in people looking for quality widgets who would not necessarily
have heard of Fred Jones the widget-maker.
2. Name your page URLs based on reasons similar to the above for your web promotion,
except now you can be more specific. Search engines like to know what your page is
about. Name a page after a product (BigYellowWidgets.htm) or a service or action
(Buy-Widgets-by-Post.htm) on one of the sales pages.
3. The text in the title tag is crucial in letting search engines know what each
page is about. Put your important keywords in your title tags, using both the
singular and plural versions (people will search for both) and make these tags
different and specific for each page. For example, "Widgets and After Sales Widget
Services". Whatever you do, don't call the home page "Index", but treat it almost as
4. The other tags (at the top of the html page) between the two "HEAD" tags are not
as important as the title tag, but the description tag is still used by some search
engines in displaying what you would like web users to see when they scroll down a
page of search results. Some search engines don't use the description tag at all;
others, like Google, sometimes use part of it together with part of the main body
text surrounding prominent keywords on your page. So you may as well treat the
description tag seriously; make it brief (about 25 to 30 words) and as comprehensive
as possible in the short space allowed. Make sure you have your popular keywords
included within your description tag. The ALT tag is used for a very short
description of an image or graphic file, and is what is displayed if you allow your
mouse pointer to hover above a graphic. These days it is not considered important
for search engines. The COMMENT tag is never displayed on the body page, and is used
by coders and designers as an instruction or reminder to themselves about what that
section of html coding should be doing; in the past, some webmasters in their quest
for website promotion and search engine ranking used to stuff keywords in the
comments tags, but now it is generally acknowledged that the main search engines
pay little or no attention to these.
5. Keyword density. Each search engine has its own preference as to how many times a
keyword phrase appears on the page in order to signify the relevance of that keyword
phrase (in other words, in order to help the search engine understand what the page
is about). Around 5 to 8 per cent is a rough guide as to the optimal level. Don't
overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your
keywords in the headings tags H1 and H2. There is an H3 tag as well, but it is
doubtful whether search engines bother with that, as it is perceived as less
prominent on the page, therefore less relevant to what the page is about.
6. Don't forget good linking in your website marketing. Search engines will judge
the importance of your web pages to some extent on the number and quality of
incoming links from other sites. Ask other webmasters with sites on similar themes
to yours for a link, in exchange for a link back. These sites should not be in
competition with yours, but should be similarly themed. You may occasionally be
asked by other webmasters if they can link to your site. If this is so then have a
look at their site; make sure that their site is relevant, that it has at least some
Page Rank, and that it just "feels" good, and has no nasty surprises like redirects
or unexpected popups. You don't want to be associated with a "bad neighborhood"!
7. Make sure that important keywords are included in the anchor text within inbound
links from other sites. This is crucial to search engines when they try to figure
out the relevance and importance of your pages. The inbound link from the other site
should take the form of something like this (I'm using normal brackets instead of
angle brackets so as not to use compromising html): (A HREF
Web Site = http://www.applied-web-marketing.com
Contact Details = Gordon Goodfellow is an Internet marketing consultant and
practitioner. He lives and Works in London, UK, and has helped companies in many
industry sectors with clients worldwide. His main site is
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