Yamgo's Freechasing Mobile TV series gains representation
in the USA
Released on = October 17, 2005, 2:00 am
Press Release Author = JC Kay / Yamgo Ltd
Industry = Telecommunications
Press Release Summary = OCTOBER 19, 2005 – Oxford, UK – SportsBrandedMedia, a NY
based sports product placement company will represent Yamgo’s extreme sports mobile
TV series Freechasing and its mobile content production and publishing services to
companies in the USA.
Press Release Body = OCTOBER 17, 2005 – Oxford, UK – SportsBrandedMedia, a NY based
sports product placement company will represent Yamgo’s extreme sports mobile TV
series Freechasing and its mobile content production and publishing services to
companies in the USA.
The initial Freechasing mobile TV series comprises of ten 90 second films optimized
for high bandwidth mobile phones with a shorter version targeted at mid range phones
with MMS capabilities. Each film incorporates a different sport and in some cases‘world first’ extreme sports stunts, which will be shown first on mobile phones.
Yamgo is pioneering interactive mobile TV by enabling the films to be passed from
one mobile phone to another to enable consumers to collect each film in the series
from their friends using Bluetooth, email or MMS on their phone. The captivating
and unique content of the films will stimulate distribution of the Freechasing
mobile TV series. The series will be available via global network operators,
internet download and leading mobile content retailers.
Commenting on Freechasing, Yamgo CEO Ian Mullins said “Freechasing captures the
essence of sports, namely adrenalin and social interaction. Each film offers
advertisers a unique opportunity to brand equipment with their logo, have their
product integrated into a film or sponsor the production of a complete film as a
mobile TV advertisement. We are delighted to be working with SportsBrandedMedia who
will offer the Yamgo product placement and sponsorship opportunities to companies in
the USA” John Meindl, SportBrandedMedia President, stated, “Yamgo offers a one
stop shop solution for creation, production and delivery of powerful product
placement opportunities for sports brands.”
The Mobile TV market is expected to have over 1 billion wireless devices by 2006
that are capable of downloading and viewing mobile multimedia, ranging from low end
devices that can play Java or MMS videos to high-end devices that can play full
length movies. Yamgo is positioned to take advantage of the new opportunities
presented by the emergence of interactive mobile entertainment and work with
distribution channels such as mobile operators to help content owners optimize,
package, and deliver visually entertaining and captivating extreme sports video
content to mobile phone users.
Yamgo Ltd (www.yamgo.com) is an interactive mobile entertainment developer,
specializing in extreme sports mobile TV productions and publishing. Yamgo develops
extreme sports mobile video clips, Multimedia Message Service (MMS) video, short
films and creates a unique advertising channel to reach youth market consumers.
Yamgo was established in 2001 with headquarters based in Oxford, England. The Yamgo
team has the technical experience, film production facilities and market knowledge
covering the entire business of mobile content delivery, distribution and film
production. Yamgo comprises of extreme sports athletes, stunt cameramen and mobile
technology professionals who have the technology skills and industry knowledge to
deliver high quality content to mass market mobile devices.
SPORTSBRANDEDMEDIA, located in New York, specializes in product placement of sport
properties and media in entertainment properties. John Meindl, the company’s
president, has worked as a consultant in the sport and film industries, having
recently coordinated all non-theatrical elements, including product placement, in a
multi-million dollar sport scene in “Failure to Launch,” a Paramount production,
starring Matthew McConaughey and Sarah Jessica Parker.
Web Site = http://www.yamgo.com
Contact Details = Yamgo Ltd
Tel: +44 (0) 7782 129 834
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