Elemental Communications launches new website with online PR
Released on = November 3, 2005, 11:22 pm
Press Release Author = Elemental Communications
Industry = Media
Press Release Summary = UK-based Elemental PR has rebranded as Elemental
Communications http://www.elementalcomms.co.uk launching a new website using online
Press Release Body = 04 November 2005, London, UK
Communications and media consultancy Elemental PR rebrands as Elemental
Communications launching a new website with online PR
UK-based Elemental PR has rebranded as Elemental Communications
http://www.elementalcomms.co.uk launching a new website using online PR.
Tim Gibbon, director at Elemental Communications explains, “The reason for the
rebrand is simple, we have been delivering integrated communications, public
relations and media services since the consultancy was launched in 2001. We were
certainly early adopters and often have consulted for other advertising, marketing
and PR agencies in addition for the clients we work with.
Elemental Communications either implement strategy and/or carry out production work
for our clients to ensure they embrace direct and digital channels, especially when
so many campaigns now return to the bosom of the Web and use related technology.
Using the Web and technology as a driver or enabler is what we do, whilst courting
traditional media and is what really separates us from our peers.”
“Our previous brand restricted us in that there is much experience knowledge and
skills that were being overlooked not only within the industry, but even the media
to a degree. More than anything it is the poison chalice public relations element
that holds very little credibility which was associated with the old brand that held
us back. The first of three phases of the rebrand has gone extremely well. We now
have achieved what we wanted to, and picked up some new account wins in the
process,” continues Gibbon.
The rebrand, including corporate ID and website is delivered by on-IDLE
http://www.on-idle.com, designers for sites such as The City Swiss Club, The New
West End Company and The London College of Communication and the forthcoming
redeveloped The Variety Club, The Elemental Communications website and Intranet has
undergone user-centred design (UCD) (accessibility and usability) testing by West
Midland-based specialists User-Lab http://www.user-lab.com.
The Elemental Communications website will undergo reviews during design, development
and testing through UCD stages to enhance its performance after its official launch
(04 November 2005) for its second and third phases.
Rachel Hawkes, account director at Elemental Communications comments, “The site
enables us to connect with our audience more intimately and consult on a more
personal level for our clients. We are now even more time efficient, and with the
phase two and three on the way, we have some great touches ahead that will further
boost the brands we represent.”
WebtraffIQ http://www.webtraffiq.com, the web analytics agency is being used to
monitor and measure the Elemental Communications website, to report the impact of
the website launch off and online.
“We are thankful to on-IDLE for delivering a great Elemental Communications site
that reflects the great work that we and our clients deliver. We are now able to
use the most crucial medium to its best ability - by communicating our brand via a
strong web presence,” concludes Gibbon.
----Notes to editors----
The Elemental Communications website first phase includes the following features:
- A fully interactive media centre (also known as press centre, Internet press
centre or online press centre) for journalists and reporters.
- Cascading Style Sheet (CSS) driven Content Management System (CMS) allowing easy
and quick update of content.
- Download and access to documentation e.g. biographies, case studies, press
releases and profiles.
- Download, access and use of creative images such as logos and photographs.
- The Elemental Communications portfolio consisting of case studies of past and
current consultancy and production work; including work from Elemental PR.
Click on Media Alerts to register to receive forthcoming news from Elemental
Communications and its clients.
This press release is available in PDF, plain text and Word formats in the Media
Centre. Photographs are available of the Elemental Communications team in the
The media spokespeople for Elemental Communications are Tim Gibbon, founder and
director and Rachel Hawkes, account director.
About Elemental Communications
Elemental Communications launched in October 2005. The consultancy is the product
of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in
Elemental Communications is a media consultancy that caters for traditional and
digital media, and as such, integrates all communications; embracing traditional
roots whilst moving forward with technology.
Integrating communications is pivotal to the way Elemental Communications conducts
itself, and is what sets it apart from other agencies and consultancies. As
specialists in communications, public relations, advertising and marketing agencies
often consult Elemental Communications for its expertise and knowledge.
Elemental Communications work with a range of clients, which operate within a
variety of industries and sectors. Whether it is computing, design and development,
Internet, IT, law, technology, digital and traditional marketing, it all comes back
to communication - and that is what <a href
Web Site = http://www.elementalcomms.co.uk
Contact Details = Elemental Communications
Director, Elemental Communications
Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 7930 375 663
Fax: +44 (0) 870 745 9293
Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK
to previous page...
to home page...
your press releases...