PayPlay Launches Online Music Download Store

Released on = June 26, 2006, 7:19 pm

Press Release Author = PayPlay Corporate Communications

Industry = Media

Press Release Summary = PayPlay Launches Online Music Download Store
Digital Licensing Service for Independent Artists Expands to Offer Track Hosting,
Promotion, and Sales

June 26, 2006

NEW YORK, June 26 / PayPlay, a media technology company that provides digital rights
protection of media files, has unveiled PayPlay.FM - a complete licensing,
distribution, and promotion solution for independent artists and bands.
PayPlay.FM is an extension of the services offered by the company\'s original site,\'s primary objective is to bring the power of
enterprise-level digital rights management to independent artists by encrypting
media files so that they cannot be played without owner receiving payment. Media
files digitally signed by PayPlay remain secure even after being copied and shared
via P2P networks, making PayPlay the only P2P-friendly music distribution system.

Press Release Body =
The full service PayPlay.FM platform digitally signs files for licensing and
tracking purposes, hosts tracks and album artwork, provides free customizable and
skinnable flash music players that help artists promote their music on MySpace,
artist sites, blogs and networking portals, and facilitates the sale of either
digital downloads or jewel case versions of the music. Tracks are priced at a
competitive 77 cents each and deliver high quality 192kpbs VBR sound - far superior
to the 128kbps bit rate of iTunes and other similar online music download stores.
Currently, a library of more than 600,000 indie tracks from dozens of music genres
is available on PayPlay.FM.
The artist-friendly PayPlay system is easy and free to set up online. Even though
music sales are priced as low as 77 cents per track and $7.77 per album, PayPlay
still manages to give the highest percentage in the industry back to the artist.

Elliot Goykhman, CEO of PayPlay explains, "With rights protection a constant concern
even among independent artists, we felt our technology was the piece that was
missing from other music promotion and download sites. We offer artists a way to
choose which songs they give their audience for free, and which ones they get paid
for. We give artists the tools to promote themselves on MySpace, websites and blogs.
For the artists who don\'t have the power of a RIAA or corporate legal department
behind them, we want to be the solution for monetizing their work.
PayPlay was founded in 2004 by Henrik Werdelin, Alexander Agassi and Elliot
Goykhman. With over 30 years of combined Internet and music industry experience,
frustrated with the current state of the art for monetizing digital media, they set
off to create a best practice licensing platform for independent content producers.

Later this year PayPlay plans to launch an online video download store featuring
music videos, short films, movie trailers, TV shows and more. PayPlay is also
working on an innovative new distribution and publicity system that will allow fans
to get paid for promoting the bands, music, or films they love.

Web Site =

Contact Details = For further information, please contact:

Catch & Release Media:
(866) 461-9031

PayPlay Corporate Communications
Aiden McKeon
(212) 202-0220

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