Released on = July 20, 2006, 10:47 am

Press Release Author = Purcell International Group

Industry = Transportation & Logistics

Press Release Summary = Management Consultants / Executive Search Firm, Purcell
International Group, announced today the successful completion of a retained search
for Build-A-Bear Workshop, Inc for a Director Distribution in Groveport, Ohio; lead
by Executive Vice President & Sr. Partner, Chris Purcell.

Press Release Body = Executive Search completed at Build-A-Bear Workshop, Inc.

San Diego, California, July 20, 2006-- Management Consultants / Executive Search
Firm, Purcell International Group, announced today the successful completion of a
retained search for Build-A-Bear Workshop, Inc for a Director Distribution in
Groveport, Ohio; lead by Executive Vice President & Sr. Partner, Chris Purcell.

This Director of Distribution has been hired to run the operations of the new
start-up 350k square foot distribution center in Groveport, Ohio. Build-A-Bear (BBW)
is a publicly-traded, $300 million company and growing rapidly. This new
company-owned distribution center is part of a strategic move to bring the
distribution operations for the company in-house.

Darlene Elder, Director of Human Resources for Build-A-Bear, Inc. was pleased with
the service
Purcell International Group provided. "Your sense of urgency and match to our
culture and
business needs were awesome," said Darlene.

About Purcell International Group: Purcell International Group is a leader in
management consulting/executive search & recruitment;
conducting several senior to mid-level searches for its clients. Purcell
International Group is the premier executive search firm with search services
ranging from senior officer executive search in senior & middle management; with an
emphasis in Distribution, Logistics, Supply Chain, Transportation and Manufacturing.

About Build-A-Bear Workshop, Inc. Build-A-Bear Workshop, Inc. is the only global
company that offers an interactive make-your-ownstuffed
animal retail-entertainment experience. Founded in St. Louis in 1997, the company
currently
operates more than 240 stores in the United States, Canada and the United Kingdom.
The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear
Workshop the leader in interactive retail.

MEDIA CONTACT:
Purcell International Group, San Diego
Stacy Rini, Managing Partner
Tel: 858.292.3280 x108
srini@purcellintl.com

Web Site = http://www.purcellintl.com

Contact Details = Stacy Rini
Managing Partner
9635 Granite Ridge Drive, Ste. 120
San Diego, CA 92123
Main: 858-292-3280
Fax: 858-292-3272
srini@purcellintl.com