Released on = August 10, 2006, 6:40 pm

Press Release Author = Fertile Mind Pty Ltd

Industry = Retail

Press Release Summary = Between 50 and 80 percent of women will experience back pain
in pregnancy. A trial conducted by Melbourne University and the Royal Women's
Hospital found that the BellyBra by Fertile Mind significantly reduced back pain.

Press Release Body = Between 50 and 80 percent of women will experience back pain in
pregnancy. A trial conducted by Melbourne University and the Royal Women's Hospital
found that the BellyBra (pictured above) by Fertile Mind significantly reduced back
pain which is great news for the 120,000 + women who give birth in Australia every
year.
Bellybra is a flattering undergarment that feels wonderful on, giving back much of
the pre-pregnancy energy. Lightweight and as comfortable as a singlet, Bellybra has
some extraordinary design features that immediately offer relief from weight bearing
down on the pelvis, lower back pain and poor posture. Made from lightweight
nylon/spandex ,the X-shaped back helps keep women cool and the soft-cup bust support
allows people to wear it with or without a maternity bra.
The trial found that the BellyBra, a support garment particularly suited to the
third trimester (the last 10 weeks of pregnancy) significantly decreased back pain
when sleeping, sitting, getting up from a sitting position, walking and working. "It
does show that BellyBra decreases pain severity particularly in those areas that
have to do with activity," says Doctor Louise Kornman who coordinated the trial.
"I found the BellyBra to be an absolute lifesaver. It was terrible when I had to
wash it as I found it good to sleep in and essential during the day!! If there is a
next time I will definitely be getting another!!\" says Celeste from Roseberry,
Tasmania.


115 women took part in the trial. About half wore the BellyBra and the other half
wore an elasticized bandage. 78% of those wearing BellyBra said their overall
impression of the treatment was that it was "helpful" or "very helpful".

The study also showed fewer women resorted to painkillers when wearing the BellyBra
than those in the control group. Posture was also improved.

The results of the trial are being collated for publication but medical
professionals and pregnant women can view a summary of the trial results at
www.fertilemind.com.au.

BellyBra is available in black, beige and white in sizes XS to XXXL and costs
$79.95. It is available
from selected maternity and baby stores as well as physiotherapists and
obstetricians.
Ph: 1800 757 777 for stockists.


Web Site = http://www.fertilemind.com.au/maternity-support

Contact Details = Fertile Mind Pty Ltd
Unit 12, 84 Old Pittwater Road
Brookvale NSW 2092
Australia
+61 2 9905 0199
sales@fertilemind.com.au

Post = Post