Released on = August 24, 2006, 5:07 pm

Press Release Author = Chris Clarke / Chris Clarke Business Communications

Industry = Retail

Press Release Summary = Immacu-10 all-purpose, super liquid concentrate cleaner can
now be ordered on its brand new, easy-to-navigate website. Not offered in stores,
the online shopping cart allows viewers to quickly choose from the 16 or 32 ounce
bottle, select the shipping option, and pay online or via a printable order form.

Press Release Body = NASHVILLE, TENNESSEE - Have you been trying to find that sweet
little lady who, right before your eyes, showed you how she gets the toughest
ketchup, ink, lipstick, grass stains and more off her sparkling white slacks? Has
your bottle of Immacu-10 cleaner run out and you can't find it in stores? Here's
good news: Immacu-10 can now be found on its brand new website, which the public is
invited to visit at www.immacu-10.com.

The lady is Verna Bell, who in the 1960's worked with a chemist to develop
Immacu-10. She built a loyal customer base for her safe and effective cleaning
alternative by personally showing folks how to remove stains from her own clothes -
those white slacks. "After years of person-to-person sales at flea markets, shows,
and stop-in visits, Immacu-10 is poised to reach a broader public," says Phil
Roberson, co-founder of i-10 Group, a new company pursuing mass-media marketing
efforts for Immacu-10.

Immacu-10 is odorless, non-toxic and hypo-allergenic, and safe to use around
children and pets. Unlike most brand-name cleaners, the bottle carries no warning
labels - Immacu-10 has passed all tests required by OSHA and the EPA. In addition,
Immacu-10 is biodegradable and contains no ammonia, solvents, butozyethanol, or
phosphates.

Online since mid-May, www.immacu-10.com is simple and easy to navigate, with a
consistent menu structure, instructions and tips for using Immacu-10, customer
testimonials, and both a secure shopping cart and a printable mail order form.
Roberson says, "As traffic builds, we plan a customer forum for cleaning tips and
techniques and a gallery for users to post before-and-after photos of their
Immacu-10 success stories."

i-10 Group was formed to market and distribute Immacu-10 through mass media outlets,
including the internet, television, and print advertising. Roberson's career spans
accounting, operations, and marketing in healthcare, restaurant, recruiting and
travel. In April, after four years as VP of Operations for Bed & Breakfast Inns
ONLINE (www.bbonline.com), he was instrumental in the sale of the company to
Internet Brands, a California-based operator of media and e-commerce sites.

# # #

Web Site = http://www.immacu-10.com

Contact Details = Phil Roberson
i-10 Group
P.O. Box 219
Madison, TN 37116
(615) 415-8891 phone
(707) 897-8426 fax