2006 Diwali News Special

Released on = September 29, 2006, 10:21 pm

Press Release Author = Leslie Gregory Fernandes / Netlink Solutions (India) Limited

Industry = Media

Press Release Summary = .Swarovski. Distinguishing dressing up between Indian
wedding and a runabout Diwali celebration, and to go easy on embellishments is what
is opinioned by Bandana Tewari, Verve contributor.

Press Release Body = Mumbai, India Friday, September 29, 2006. With activities
fervid, advent of prosperity, forgiveness and enthusiasm is most expected, this
Diwali, like any other year. However, the idea of celebration is different to
different people. Scout out for an abundant spree this year 2006 Diwali falls on 21
October, Saturday. The illumined follows Dusshera, arrives after 20 days, in October
or November, on Amavasya or the new moon day.

Similar to Christmas, Diwali is a festivity celebrated with grandeur by Indians, not
only by Hindus, and rejoiced abroad. Considering the Annakut show happening at
Dallas, Texas by a local socio-spiritual organization on 22 October, such events set
an archetype for global concord. Candle through the cultural activities that will
eventuate this Diwali at the Trafalgar Square in London, the function will enthrall
the spectators with authentic folklore, very own.

Whether held in India or faraway, events include ethnic and classical, Indian music
as well as dance. Exhibitions of traditional handicrafts, cuisine, and couture are
conventions. With e-greeting cards and e-gifts in vogue, it has become easier to
convey wishes and regards almost anywhere in the world.

Since Deepavali, the festival of lights is one of the most celebrated fests of
India; fashion fanatics at par augment the outpour of couture, with the
trendsetters. Fashion shows are conducted in various metropolises in India and
abroad. The factory outlets at Marathahalli, Bangalore, are always in demand for
their collection in branded attire, Proline for example.

Women folk indulge in wearing exclusive outfits, mostly with swarovski, mirror work,
sequins, embroidery, and zardosi. Bright colors embellished with gold and metallic
tints are trendy picks this year. Where the belle semblance is inciting the femme in
to lavish apparel, gents plunge into jacquards, silks that give an understated
style-the perfect gentleman appearance. Traditional archaic kurtas, Punjabis,
churidars, and angarakhas and contemporary, ritzy pants and denims, teamed in sync
are the style statement today.

Distinguishing dressing up between Indian wedding and a runabout Diwali celebration,
and to go easy on embellishments is what is opinioned by Bandana Tewari, Verve
contributor. None other than black is the choice of top- notch fashion designers
like Ritu Beri this winter. Urbane and sensuous, black can actually elevate the
status of a man or a woman according to the couturier.

Festive occasions usually welcome a lot of discounts happening in areas of garments,
linen, kitchenware, jewelry, accessories, home appliances, automobiles, and many
more. Also, it is the perfect time to hand-pick on various cuisines and dessert.
Without relishing choicest delicacies and sweet dishes, the merriment is
unaccomplished. The profits skyrocket for the shop keepers as the customers in
festive moods do not mind spending generously.

Whether you cajole yourself or gladden loved ones with exclusive gifts, certain
brand products would be on your wish list. Philips and Bajaj for instances, have
come up with new appliances good for gifting. Timex and branded fashion jewelry are
all displaying discounts this festive occasion.

Thought the tradition of exchanging sweets is still persistent, Cadbury plays its
unique ball game during festivities. Chocolates are wrapped in interesting, colorful
packages and tin boxes that speak its advertising skills. Some mouth watering entre
would be hazelnut almond fudge, nut butterscotch and pistachio chocolates to feast
this grabby season.

The scrumptious arrangements for the fete, perfectly harmonize with oil lamps or
diyas, lanterns and festoons, colorful rangolis and gleaming fireworks. The festival
is initiated with celebration of Dhanteras that brings in ritual prayers, lighting
diyas, purchasing gold, all that follows a clean, well painted house interior. The
second day is celebrated in the name of Lord Krishna and wife Satyabhama who
destroyed the demon Narkasur. The festival of array of lights is exactly celebrated
on the third day. Laxmi puja, Kali puja, and commemorating the return of Lord Rama
with wife Sita and brother Laxman to Ayodhya are significant sacraments. Govardhan
puja and arrangements for the generous and just demon king Bali are observed on the
fourth day, Balipratipada. The brothers and sisters celebrate the fifth day as Bhai
Phota, Bhaidooj or Bhaubeej. Gifts and wishes are exchanged on this day that marks
the conclusion.

There are other ways of rejoicing a fiesta; the NGOs observe the occasion as a
reason to fetch a smile on many faces. They facilitate the abolishment of child
labor, especially found in fireworks industry, cigarette factories, and embroidery
industries. People are gifted with endowment as well as educated about children
should be sent for schooling and parents get to work. Similar campaigns are
expedited for various concerns, contribution from organizations hail from all over
the globe. The UNICEF accomplishes the world a better place to live in.

Buddha quoted, "happiness comes when your work and words are of benefit to yourself
and others.\" Perhaps, true satisfaction lies in the benefit of others, according to
the social workers in NGOs.

Author Karishma Roy works as a web content writer with Netlink Solutions India Limited.

Websites: http://www.corporategifts.easy2source.com, http://www.giftsnaccessories.com

Web Site = http://www.corporategifts.easy2source.com

Contact Details = Netlink Solutions (India) Limited
507 Laxmi Plaza, Laxmi Industrial Estate, New Link Road, Andheri West, Mumbai -
400053. India.
Telephone Numbers: 91-22-2633 5583, 91-22-2633 5584, 91-22-2637 1422, 91-22-2637 1522.
Fax Number: 91-22-2637 1746
E-mail Address: netlink@easy2source.com
Website: http://www.easy2source.com, http://www.corporategifts.easy2source.com,
http://www.giftsnaccessories.com, http://www.gnaol.com,

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