E-consultancy registers for audit with ABC ELECTRONIC

Released on = September 22, 2006, 9:22 am

Press Release Author = E-consultancy

Industry = Media

Press Release Summary = E-consultancy announces that it has registered with ABC
ELECTRONIC

Press Release Body = Internet publisher E-consultancy announces today that it has
registered with ABC ELECTRONIC so that it can have its traffic figures independently
audited to industry agreed standards, as set by JICWEBS*.

ABC ELECTRONIC audited data provides the online media industry with a trusted and
robust currency on which media space can be bought and sold, and delivers to the
market independent assurance that a website is attracting the size of audience it
claims.

E-consultancy CEO Ashley Friedlein said: \"As of 19th September 2006,
www.e-consultancy.com is Registered with ABC ELECTRONIC (www.abce.org.uk) and
supports industry agreed standards for website traffic measurement.\"

He added: \"We are excited about this audit because it is the best means available
for independent verification of traffic figures, providing a level of consistency
in measurement which can help to underpin the online publishing industry. We
believe that an independent verification of traffic figures is best practice for a
web publisher and therefore welcome our subscription with ABC ELECTRONIC.\"

Richard Foan, Managing Director of ABC ELECTRONIC, said:\"We are extremely pleased to
welcome E-consultancy as a subscriber, and look forward to the announcement of its
first independently audited traffic figures. As more sites commit to delivering
accountability and transparency by having their traffic figures audited, the online
media industry can continue to secure a justifiably larger share of marketing
spend.\"

Email linus@e-consultancy.com for further information or telephone 0207 681 4051.

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a
body created by the UK and Ireland media industry. Its purpose is to ensure
independent development and ownership of standards for measuring on a site centric,
census basis audience reach, frequency and activity levels including the use and
effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC
supports the work of JICWEBS by delivering audit and certification services for
electronic media usage to these industry agreed standards.

###

About E-consultancy
E-consultancy (www.e-consultancy.com) is the UK\'s leading online publisher of best
practice internet marketing reports, research and how-to guides. Since moving to a
paid-content model in 2003 it has amassed thousands of paying subscribers, more than
42,000 registered users and 150,000+ unique user sessions per month. Its weekly
newsletter is sent to 21,000 users.

Subscribers pay from 149 per year to access the exclusive and highly practical
content, which is all geared at helping internet strategists and marketers to
improve their websites.

E-consultancy has more than 100 events lined up for 2006, including roundtables and
monthly Supplier Showcases, where six suppliers pitch to an audience of
pre-qualified buyers (typically between 100-150) in a Central London venue.

E-consultancy also provides a range of public and in-house training programmes,
helping companies to educate their teams about internet business and marketing.

About ABC Electronic

ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned,
tri-partite, not for profit organisation, which works on behalf of advertisers,
media buyers and media owners to provide third party independent verification and
certification for data related to electronic media (Internet, Email, SMS,
Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC\'s role is to manage standards for the industry through its work with
JICWEBS*, and to provide credibility, comparability and transparency for electronic
media. This gives advertisers the opportunity to maximise returns on marketing
budgets by using ABC ELECTRONIC certified media and ensures that stakeholders
(marketers, investors, media owners, media buyers, advertisers) can invest in
electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is
leading an international network setting global standards for electronic media. ABC
ELECTRONIC delivers global measurement standards for local markets through its work
as Chair of the IFABC web standards group. www.ifabc.org


Web Site = http://www.e-consultancy.com/

Contact Details = Address: 85 Clerkenwell Road, London
United Kingdom

Phone Number: 020 7681 4051
Email: linus@e-consultancy.com

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