Released on = September 12, 2006, 7:57 am

Press Release Author = Richard V. Burckhardt / Frames Direct

Industry = Retail

Press Release Summary = Online eyeglass superstore and Bolle Sunglasses team with
2006-2007 Houston Aeros.

Press Release Body = Houston, TX Sept 15, 2006 - The owners of Frames Direct, the
online leader in eyeglasses, sunglasses, contact lenses and eyewear sales, are
pleased to announce that on Sunday, October 8th, FramesDirect.com and Bolle
Sunglasses will be providing magnetic schedules for the 2006-2007 Houston Aeros
hockey team.

The magnetic schedules, featuring the complete 2006-2007 home and away schedule for
the Houston Aeros, will be given out free to the first 5,000 game attendees and
include a special discount code for a purchase through the FramesDirect.com web site
or by telephone.

FramesDirect.com will be hosting a table on the main concourse of the Toyota Center
that will promote their FrameFinder Virtual Try-On System, which allows users to
"try on" frames from any personal computer by simply uploading a photo of
themselves.

There will be an announcement pre-game that FramesDirect.com is sponsoring the
schedules, along with an intermission announcement that will include
FramesDirect.com.

An added bonus for hockey fans is that the game on the same night at the Toyota
Center in downtown Houston will feature hockey legend Gordie \"Mr. Hockey\" Howe as
the Houston Aeros special guest. He will be honored pre-game. Howe is one of the
most recognized names in hockey next to Wayne Gretzky.

FramesDirect.com is a Houston-based 24-hour/7-day-a-week eyewear store that went
online in 1996 and currently features over 110,000 products, including
Web Site = http://www.framesdirect.com

Contact Details = Contact:
Richard V. Burckhardt
713-893-1741