Fame more important than peace of mind - Mumbai

Released on = October 29, 2006, 1:55 am

Press Release Author = Complete Wellbeing Publishing Pvt Ltd.,

Industry = Media

Press Release Summary = According to a new survey on what constitutes wellbeing,
most Mumbaiites said that fame or popularity is more important than peace of mind.
The survey also found that for most Indians "wellbeing" was nothing more than simply
good physical health. Only a few think of emotional, mental and spiritual elements
as essential for wellbeing.

Press Release Body = The first-ever wellbeing survey conducted by "Complete
Wellbeing," India's first-ever magazine on the subject, which debuts on November 1,
and Synovate, the international market research company, has thrown up a host of
surprising results.

Respondents in a sample of 409 drawn from four major cities - Mumbai, New Delhi,
Bangalore and Hyderabad - in the age group 21-45 years, spontaneously mentioned
wellbeing as being synonymous with good physical health. Also, a majority of
respondents rated wealth (or, money) over and above peace of mind, being with
family, and having good diet, as the key driver of wellbeing.

22 per cent in Mumbai felt that popularity was more important to their wellbeing
than anything else (Blame it on the city's Bollywood connection and glitz, or what
you may!).

However, no respondent in Mumbai mentioned good diet and peace of mind as
contributory elements to their wellbeing.

While 35 per cent of respondents in Bangalore - and, 20 per cent in Mumbai - said
they were first and foremost motivated by money, 33 per cent of respondents in the
country's commercial capital thought being comfortable meant wellbeing.

In New Delhi, being with family and having helping nature scored nil. Hyderabad
emerged as the only city where respondents thought wellbeing meant happiness,
possessing helping nature, having peace of mind, and respect. The education
criterion for respondents, who took part in the survey, was graduation; their
monthly income averaged Rs 15,000-Rs 23,000.

It's surprising that liquor took precedence over family, friends and success at the
workplace as a key influencer of wellbeing in the survey results. Interestingly,
self-esteem came after discipline, earning potential, fame and popularity. This
clearly indicates how externally driven our society is.

The most surprising revelation of the survey was no respondent mentioned love,
marriage, healthy or happy children, friendships, social relationships, good sex,
satisfaction at work, success, and a feeling of fulfilment, or absence of disease,
as drivers of wellbeing!

"Complete Wellbeing" is a "feel-good lifestyle" monthly, published by Complete
Wellbeing Publishing Pvt Ltd., Mumbai, 100 per cent-subsidiary of a UK-based
multinational. The magazine looks at why wellbeing is not just an absence of
illness, or disease, but living well, living fully, thinking well, looking good,
feeling great in mind, body, spirit and soul.

According to editor-publisher, Manoj Khatri: \"The magazine is keyed to drive
peoples' life and lifestyle interests, awareness and decision-making prowess in a
manner that is unique to any other existing concept or model.\" Notes Rajgopal
Nidamboor, executive editor: "With a host of expert writers and columnists from
India and abroad - Joanna Dove of Deepak Chopra's Well-Being Center, New York,
Richard Firshein, Rajan and Minnu Bhonsle, Ryan Harrison, and Master Del Pe, to name
a few - providing original editorial content, the magazine is in a genre of its own.
It has the potential to enlighten, provide, and help readers expand their horizons
from a vibrant, integrated standpoint."

Web Site = http://

Contact Details = Complete Wellbeing Publishing Pvt Ltd., Akruti Trade Centre, 5th
Floor, Road # 7, Andheri (E), Mumbai - 400 093, India. Tel: 66764444; Fax: 66771264

Manoj Khatri, Editor-Publisher
E-mail: manoj.khatri@completewellbeing.com
Mobile: 982 0004417

Rajgopal Nidamboor, Executive Editor
E-mail: rajgopal.nidamboor@completewellbeing.com

Mobile: 981 9639878

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