Glamourmom wins JPMA award and introduce the Maternity Bra Tank to the Australian Market
Released on = October 19, 2006, 7:05 pm
Press Release Author = Fertile Mind Pty Ltd
Industry = Retail
Press Release Summary = Fertile Mind is providing pregnant and nursing mothers throughout Australia and the reset of the world a wide range of clothes, accessories and baby products to provide mums. New to the range is the Being Dad DVD that gives insight for dads to be and they are also very proud of the new fresh advertising campaign that has been launched that really captures the feelings of being pregnancy or nursing and having their products at hand.
Press Release Body = We are proud to announce the Glamourmom label has been recognised as one of the Top 10 Innovative Products in the 2006 International Juvenile Products Manufacturers Association (JPMA) Show. Enjoy our Winter Special of TWO NUDE Glamourmom Nursing Bra Tops for $110.00 plus a single postage & handling charge of $3.50. Wear them to bed under your PJ top and keep warm when you get up during the night to feed your baby and also wear them during the day under long sleeve tops and shirts. The larger clip featured on our Glamourmom Nursing Bra Top allows you easy access under your standard wardrobe items. You will also end up wearing them every winter because they are so comfortable, whether or not you are breastfeeding. Available in Nude, Black with Lace, White with Lace, Baby Blue with Lace and Dusty Rose with Lace. And, pregnant customers can now enjoy all that warmth and comfort with their very own Glamouormom Maternity Bra Tank - I loved, loved, loved it for those few weeks after Tilli was born. I slept in it, wore it under cardigans, wore it under maternity t-shirts... nearly wore it out. A wonderful longer, roomier shape that flatters the pregnant and post-partum figure. Also $59.95 and available in Black, White & Baby Blue.
For customers wanting long sleeves in their breastfeeding clothing, we have the Baby Boubette range which has zip openings on each side. They're good quality cotton for an affordable price. We are also really happy to offer dads-to-be, support and information with our new product Being Dad DVD. He can now get involved in the pregnancy too. Being Dad features interviews and commentary from over 60 new dads from around Australia ranging in age from 17-48 and includes experts such as a financial planner, an obstetrician, a social worker and a beer expert to help make the DVD entertaining and informative. It\'s lighthearted and naturally humorous and runs for approximately 2 schooners (90 mins). Our 6WayDress continues to sell well in winter, why not suggest your customers do as this model did in Woman\'s Day? The 2WayPants are also selling well and, because they have no waistband, keep the whole torso warm (waistband is under the armpits on the 2WayPants). And finally, have you seen our new advertising campaign in leading pregnancy and parenting publications? We hope you love it. Currently featured in: Pregnancy and Birth, Cosmopolitan Pregnancy, Practical Parenting, Mother and Baby, Essence (the Australian Breastfeeding Association), Studio Bambini, Practical Pregnancy and Syd/Melb/Bris\'s Child.
Web Site = http://www.fertilemind.com.au/maternity-bras
Contact Details = Fertile Mind Pty Ltd Unit 12, 84 Old Pittwater Road Brookvale NSW 2100 +61 2 9905 0199 sales@fertilemind.com.au
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