Guerrilla Marketing For Consultants Invades Orange County In October

Released on = October 2, 2006, 1:03 pm

Press Release Author = Bob Fisher, Fisher & Associates

Industry = Management

Press Release Summary = The first-ever joint IMC & APC meeting that is open to the
public will be held at the Irvine Hilton on October 19, 2006. The meeting will
focus on guerrilla marketing for consultants.

Press Release Body = The Association of Professional Consultants (APC) a
California-based, non-profit assisting its member consultants in building and
managing their successful consulting practices, and the Southern California chapter
of Institute of Management Consultants (IMC SoCal), a national accrediting
organization serving the management consulting community through education,
mentoring, and growth practices, announces a collaborative meeting on Thursday,
October 19, 2006, at the Irvine Hilton. The meeting will focus on guerrilla
marketing as the topic of the day, and will features presentations by two prominent
consultants in the field.

The term "guerrilla marketing" was coined by Jay Conrad Levinson in his 1982 book of
the same name. The focus is on the creativity of unconventional marketing tactics
rather than budget as it is designed for small business. The term, while loosely
defined, also encompasses viral marketing, buzz marketing, and alternative marketing
(among others). Advancements in technology and communications help the progression
of guerrilla marketing as these new tools are used in creative and unconventional
ways of presenting marketing messages.

The joint meeting features two interactive sessions highlighting fundamentals for
consultants interested in managing their practices more efficiently, expanding
market visibility and serving their clients more effectively. The special meeting
format includes two powerful segments. The first, The Art of Guerrilla Marketing
for Consultants, features Michael McLaughlin, (consultant and author). The second,
Website Content & Website Promotion for Consultants, features Harald Weiss
(President -Technical Marketing Group, Inc.) and Henry DeVries (President - New
Client Marketing Institute).

"This first-ever joint meeting of IMC SoCal and APC is both historic and designed to
broaden the communication and expertise of professional business consultants in
Orange County and Los Angeles," said Harold Weiss, IMC and APC member and president
of Technical Marketing Group. "We encourage all consultants and self-employed
professionals, or those who are considering a consulting career to attend. The
sessions target business owners who are adept in their skills set but lacking
expertise in promoting their own businesses. Both the IMC and APC provide business
professionals ongoing programs that expand and train the skills to achieve this
goal," Weiss said.

For guerrilla marketing meeting information e-mail Mike Grimshaw @, or visit:

About APC: The Association of Professional Consultants (APC), established in 1979,
is a California-based, 501(c) 3 non-profit corporation. It is a consortium of
veteran and emerging business and industry professional's offering a forum for
members to build relationships with other consultants, gain insights into proven
business practices and improve their own consulting businesses while maintaining
separate ownership and identity. APC member benefits include consulting project
referrals, business development and networking opportunities, speaker's bureau,
personal APC Web pages, workshops, support groups and an annual Conference. Two
regularly scheduled APC meetings are held monthly; the LA Chapter meets the first
Thursday of each month, the Orange County Chapter meets the third Thursday of each
month. For more information about the organization, event, or unconventional
marketing, please call 800-745-5050 or visit:

About IMC SoCal: IMC is an international professional association and certifying
body dedicated to promoting excellence and ethics in management consulting. IMC
provides certification, education, and professional resources to management
consultants. For more information on IMC, the program, or event registration, visit For more information on IMC programs or alternative marketing,
please contact Mike Grimshaw, IMC Program Chairman, at 310-541-7946 or

Media Contact: Fisher & Associates, Inc. at (818) 346-1750 or

Distribution: guerrilla marketing, unconventional marketing, alternative marketing

Web Site =

Contact Details = Mike Grimshaw
IMC Program Chairman
Phone: 310-541-7946
266 Mobil Avenue #250
Camarillo, CA 93010

Media Contact
Fisher & Associates, Inc.
(818) 346-1750

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