Picture perfect holiday cards

Released on = October 20, 2006, 6:56 pm

Press Release Author = Shannon Cherry/Cherry Communications

Industry = Media

Press Release Summary = Photographer Jennifer Young shares tips making the most out
of your seasons greeting

Press Release Body = AMSTERDAM, NY - Americans are poised to send nearly 2 billion
holiday cards this year, according to the Greeting Card Association. And with the
average American household receiving about 30 cards, you want your card to make a
lasting impression.

According to area photographer Jennifer Young, if you had a photo card in mind this
year, you can maximize the success for the perfect photograph.

"The holidays are a time to celebrate the year, reflect on memories and share your
good fortune with one another. Holiday photo cards are the perfect way to keep in
touch and send your holiday cheer to those on your list," says Young, owner of
Forever Young Photography (www.fyphotography.com) in Amsterdam, NY. "With the right
pictures, your greeting cards will be the talk of the town."

Whether it's for the entire family, or just children, following these top tips for
getting the best holiday card photo will help:

1. Try a Formal Approach. "Creating your own amateur portrait studio at home is
easy, says Young. She suggests finding a large, well-lit area where you can bring in
some kitchen chairs or stools to help pose members of the group at different heights
to create a staggered effect in your rows.

2. Check out the background. "Look for a background that helps draw the viewers\' eye
to your subjects\' faces," she says. White snow, pine trees or cloudy skies make
perfect backdrops.

3. Get Closer Than You Think. "Crop in closely so your friends and family don\'t
have to squint to figure out who is in the picture," suggest Young.

4. Coordinate Your Colors. "Whether your photos are formal or informal, they\'ll make
a much more attractive presentation if you use colors that complement your intended
card design," she says. Young explains that the clothes don\'t have to match
perfectly, but even a subtle thread of complementary colors running through the
portrait will help pull it all together.

5. Balance the Lighting. "Even when shooting outdoors, you\'ll need to use fill flash
to eliminate facial shadows and a tripod to steady the camera," says Young. If your
camera has a fill flash or portrait mode, it should automatically provide a soft
flash that won\'t overpower the surrounding light sources.

6. Match the Mood. "There are many card designs available, so you should be sure to
match your picture with the mood of the card you\'ve chosen," she says. Some cards
have a very simple color frame, with traditional accents like sprigs of holly or
snowflakes; others have more whimsical borders, with multi-color patterns and

7. Leave it to an Expert. "Photographers are not just technicians," Young says. "A
professional understands how to capture images that are right for a family and
convey the message required. Their experience enables them to obtain successful
results in any situation."

Young also suggest try not waiting until the last minute. "It's best to be prepared
and think ahead about these things," she says. "Most people wait until the last
minute and are forced to take a less-than-average photo with their digital camera."

For more information about Jennifer Young or her services, please call (518)
843.5650 or Jennifer@FYPhotography.com.

Web Site = http://www.beheardsolutions.com

Contact Details = Shannon Cherry
Be Heard Solutions
184 Lancaster Street
Albany NY 12210

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