Military Home Link and Boston University To conduct Relocation Study
Released on = November 15, 2006, 5:10 pm
Press Release Author = Diane Creston
Industry = Management
Press Release Summary = Learn how Army families become part of their new communities...learn how Military Home Link supports these families before, during and after the move...learn about the Boston University study
Press Release Body = 11/15/06 - New York, NY - MilitaryHomeLink.com (MHL), in participation with Boston University (BU), is conducting a relocation study as part of the Department of Defenses' (DoD) Technologically Connected Home Study.
The U.S. Army, Nielsen Media Research along with Picerne Military Housing and Actus Lendlease, who are Army RCI partners, have joined with Boston University\'s School of Management to research the home of the future for soldiers. The study seeks to improve the daily life of military families. The idea is that if you can make life better for soldiers, you will have better soldiers. The project focuses on services surrounding healthcare, relocation, education and home operations. Given the fact that we live in a mobile society and the typical military family is representative of the typical American family, the research has an even broader application to society in general.
"We\'re not so much focused on the technology, but on products and services," said John Henderson, an information systems professor and the Technologically Connected Home research leader at Boston University School\'s of Management. MHL is a Web portal designed to assist relocating Army families ease the transition when they have a permanent change of station (PCS). "MHL provides Army families and personnel with the ability to learn about their community at the edge prior to their departure as opposed to their arrival," said Michael Derderian, founder of MHL.
MHL is one stop shopping with a wealth of knowledge about new communities, school test scores, weather conditions, day care, their rights as tenants, state festivals, parenting tips, health/nutrition, and much more. Relocation is a very demanding process and our objective is to remove all of the anxiety within the process," said Tom McCormick, marketing manger for MHL.
The study results will be a proving ground for a multitude of business enterprises that wish to understand relocation for Army families as they transition to and from their next duty station. The results could prove to be an invaluable link on how companies should market their products and services to both relocating military and civilian families. The results of the study will be available February 2007 by contacting tmccormick@MilitaryHomeLink.com.
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Diane T. Creston Creston Advertising & Marketing, Inc. New York, NY 10165 firstname.lastname@example.org
Web Site = http://www.militaryhomelink.com
Contact Details = Diane T. Creston Creston Advertising & Marketing, Inc. New York, NY 10165 212-400-8698 email@example.com