Military Home Link and Boston University To conduct Relocation Study

Released on = November 15, 2006, 5:10 pm

Press Release Author = Diane Creston

Industry = Management

Press Release Summary = Learn how Army families become part of their new
communities...learn how Military Home Link supports these families before, during
and after the move...learn about the Boston University study

Press Release Body = 11/15/06 - New York, NY - (MHL), in
participation with Boston University (BU), is conducting a relocation study as part
of the Department of Defenses' (DoD) Technologically Connected Home Study.

The U.S. Army, Nielsen Media Research along with Picerne Military Housing and Actus
Lendlease, who are Army RCI partners, have joined with Boston University\'s School of
Management to research the home of the future for soldiers. The study seeks to
improve the daily life of military families. The idea is that if you can make life
better for soldiers, you will have better soldiers. The project focuses on services
surrounding healthcare, relocation, education and home operations. Given the fact
that we live in a mobile society and the typical military family is representative
of the typical American family, the research has an even broader application to
society in general.

"We\'re not so much focused on the technology, but on products and services," said
John Henderson, an information systems professor and the Technologically Connected
Home research leader at Boston University School\'s of Management.
MHL is a Web portal designed to assist relocating Army families ease the transition
when they have a permanent change of station (PCS). "MHL provides Army families and
personnel with the ability to learn about their community at the edge prior to their
departure as opposed to their arrival," said Michael Derderian, founder of MHL.

MHL is one stop shopping with a wealth of knowledge about new communities, school
test scores, weather conditions, day care, their rights as tenants, state festivals,
parenting tips, health/nutrition, and much more. Relocation is a very demanding
process and our objective is to remove all of the anxiety within the process," said
Tom McCormick, marketing manger for MHL.

The study results will be a proving ground for a multitude of business enterprises
that wish to understand relocation for Army families as they transition to and from
their next duty station. The results could prove to be an invaluable link on how
companies should market their products and services to both relocating military and
civilian families. The results of the study will be available February 2007 by

Visit online:


Diane T. Creston
Creston Advertising & Marketing, Inc.
New York, NY 10165

Web Site =

Contact Details = Diane T. Creston
Creston Advertising & Marketing, Inc.
New York, NY 10165

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