Released on = December 22, 2006, 10:53 am

Press Release Author = Dormia

Industry = Retail

Press Release Summary = Mattress Manufacturer & Suppliers Will Donate Memory Foam to
Make Armed Vehicles More Comfortable for U.S. Troops

Press Release Body = JESSUP, MD - An enterprising U.S. Army Platoon Leader in Iraq
sought out Dormia, the leading premium visco and latex bedding manufacturer, to
help his troops by providing memory foam for their armored vehicles in Mosul, Iraq.
Soon after receiving the unique request, Dormia contacted several of its key
suppliers to donate specially cut memory foam for 12 of units operating in the same
theatre. They are in the process of shipping the material now.

Platoon Leader and Second Lt. Steve Smith from Charlie Company, the 23rd Infantry
based in Fort Lewis, Washington, became familiar with Dormia's innovative
visco-elastic memory foam as a potential solution to his troops' sleep discomfort
with the padding in their armored vehicles. Since Dormia's visco-elastic memory foam
is one of the most innovative temperature and pressure-sensitive products on the
market, Lt. Smith hopes to enhance the effectiveness of his troops who cited
ailments by the troops including frequent back pain, sciatic nerve problems and leg
cramping.

Lt. Smith approached Dormia's customer service department if they could help out. As
a result, Dormia created custom-sized products and donated enough foam memory pads
to fit the Stryker vehicles not only for Lt. Smith's own unit, but also to supply
all 12 units operating in the Mosul theatre.

"We are flattered that Lt. Smith called upon us for assistance, and grateful to our
suppliers who worked with us to help our troops on this important assignment," said
Dormia's President and Chief Executive Officer Michael Zippelli. "We are glad we
could play a role in helping provide some additional comfort to the brave men and
women serving our country."
Zippelli said that when he learned of the request, he reached out to some key
vendors to join in the effort. They included: Future Foam (High Point, NC), Fred
Hoffman Co. (Baltimore, MD), and Carpenter (Avondale, PA), along with Watkins
Freight, who will deliver the product to Fort Lewis, Washington, where it will be
transported by the Army to Iraq.

Dormia honors service men and women in the U.S. Armed Forces, as well as police
officers and firefighters with an additional 5-percent "Heroes Discount" on its
products.

All Dormia mattresses are manufactured in the United States using hand-made
craftsmanship and custom embroidery. Dormia mattresses are constructed from the
finest components in the world including: hypo allergenic New Zealand lambs wool,
pressure-relieving, visco-elastic memory foam, unique tri-zone latex core, solid
wood foundations and all natural covers. Dormia's sleep systems are designed to help
customers receive the maximum benefit out of each and every night's sleep. The
company offers enhanced features such as a quilted mattress top and deluxe models
that combine both memory and latex foam. Dormia products are available at Dormia
retail stores nationwide and online at http://www.dormia.com.

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Web Site = http://www.dormia.com

Contact Details = Dormia Mattresses
8214 Wellmoor Ct.
Jessup, MD 20794