Multimedia PR firm sews thread of goodwill into client`s Valentine`s Day pillow promotion

Released on = January 31, 2007, 6:38 am

Press Release Author = Katie Doling-Bastianelli/BonoVox PR

Industry = Media

Press Release Summary = Warbasse Media puts a plan into action for
DraperyAndBedding's promotion while incorporating a philanthropic value.

Press Release Body = Santa Monica, CA (BonoVox PR) January 31, 2007 - Custom design
manufacturer enjoys offering its clientele regular specials
and periodic promotions. This Valentine's Day, DraperyAndBedding owner Christine
Tenney and her sister Francie Johnson, vice president, wanted to do something
special. They decided that in place of their habitual "fabric of the month" offer,
they were going to organize a charitable promotion to raise money and awareness for
an organization addressing heart disease, the leading cause of death in the United
States today.

"We knew that we wanted to create a specially made charm pillow for Valentine's Day
as the basis of the promotion and offer each pillow at a friendly price of $25, with
$5 of each purchase going to heart disease advocacy," says Christine, adding, "We
also knew that Warbasse Media would help us come up with the promotion details and a
campaign that would allow us to publicize our message."

Warbasse Media drew up a three-pronged approach to the promotion. As a first step,
Warbasse Media researched dozens of heart disease foundations across the country and
presented a list of their findings to DraperyAndBedding. Christine and Francie
immediately selected WomenHeart, the National Coalition for Women with Heart
Disease, as their top choice to receive a percentage of the promotion's proceeds.
After preparing a detailed explanation of how the promotion would benefit the
organization, Warbasse Media contacted the CEO. WomenHeart was on board the next

The second step entailed making the promotion more enticing by enlisting a jeweler
to volunteer a piece of their collection as a prize for one lucky pillow holder.
With details about the promotion and an understanding of how offering a piece of
jewelry would work to the jewelry company's advantage, reputable Phoenix-based
Burland Jewelry signed on to donate a two-tone gold and diamond necklace valued at
$700. Warbasse Media had come up with a team for DraperyAndBedding's promotion in
just a few days.

The final step, a publicity campaign in the form of press releases, television
coverage and email blasts, is currently in progress. DraperyAndBedding is receiving
requests for the custom made boudoir pillow on an hourly basis and does not foresee
any slowdown in the next few weeks since the winner of the necklace will not be
chosen or announced until the promotion concludes on Valentine's Day.

"Thanks to Warbasse Media's quick thinking and preparation, we are confident that
our goal to bring as much funding and awareness as possible to WomenHeart will be
achieved," Christine happily reports.

To order a Valentine's Day pillow, visit: To learn more about Burland Jewelry,
visit: To learn more about WomenHeart's advocacy
work, visit: For information about Warbasse Media's
strategic PR planning, visit:

About DraperyAndBedding:
Design custom drapery and bedding online with our easy to use product designer. With
over 400 in-stock fabrics to choose from, it's easy to design a dream room at an
amazing price. We provide the latest technology with \"old school\" service to provide
a hassle-free design experience.
Mesa, AZ 85204

About Warbasse Media:
At Warbasse Media, our core objective is to help our clients become better known and
better understood through the development and deployment of robust online services
and media public relations. Founded in 2000 by Philip Warbasse, today our team of
designers, developers, illustrators and creative professionals help businesses with
varying goals and budgets leverage their investment on the world wide web and
various media outlets by creating a holistic approach to their web design, public
relations and marketing requirements. For additional information relating online or
media PR, visit, email Katie Doling-Bastianelli at or call 310.883.4258.

Represented online by BonoVox PR


Web Site = http://

Contact Details = Katie Doling-Bastianelli

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