Released on = January 10, 2007, 7:20 am

Press Release Author = The Bigger Picture

Industry = Media

Press Release Summary = The Bigger Picture, working with July Systems , as its
technology partner, has launched Search Related Mobile Content Portals for privately
held DA companies, Mobile Operator Portals, Whitelabel Affiliate Download Sites,
Print Media Brands and high Mobile Traffic WAP Sites like Tag Tag, Windows Live and
Google's latest Mobile Search Engine.

Press Release Body = The Bigger Picture ( LAUNCH DIRECTORY

The Bigger Picture, working with July Systems , as its technology partner, has
launched search related Mobile Content Portals for privately held DA companies,
Mobile Operator Portals, Whitelabel Affiliate Download Sites, Print Media Brands and
high Mobile Traffic WAP Sites like Tag Tag, Windows Live and Google's latest Mobile
Search Engine. These unique Content Portals will look to provide millions of pounds
in Extra Revenues for Mobile Operators from Off-portal DATA charges as end-users are
introduced to using WAP services & JAVA downloads to collect their Content Items,
Stock Reports, News Clips, Film Trailers, Football Alerts and generic Mobile

The Bigger Picture ( have created a number of different Content
Portal Categories so Brand Owners, DA Companies and Operators wanting to expand
their brand in the Mobile Content space, On & Off handset, can easily choose which
portals best suits their business focus. The portals look to cover all aspects of
everyday life from Film & TV, Food & Drink, Restaurant Listings, Shopping, Travel,
Job Searches, Cars & Motors, Sports Arcades, Blogging & User Generated Content, a
Girl's Channel to Health & Beauty and introducing The Ultimate Games Portal (10
categories from Beat'Em Up, Shoot'Em Down, Strategy, Platform, Skill, Old Classics &
Driving games).

"July is pleased to enable media and entertainment companies to extend their reach
while creating an integrated brand experience through the combined creative talent
of The Bigger Picture powered by our smart retail platform across leading markets
around the world," said Geoff McGrath, Managing Director, July Systems (UK) Ltd.

The Bigger Picture, working with July Systems, has integrated Ericsson IPX to
provide MO/MT PSMS and WAP billing in 18 countries across 68 Mobile Operators
opening Direct Billing to an audience of over 750 Million Mobile Subscribers. In
the UK, The Bigger Picture has a dedicated Short-code of '83007' which enables TBP
to attach an infinite number of keywords and Price Points for selling content items.
A simple 'keyword' associated with the Content Portal is registered with all UK
operators. For example, text 'food to: 83007' to access the 'Food & Drink' portal or
send 'film to 83007' to access the 'Film &TV' Mobile Club.

Due to the negative press subscription models have generated with the unsuspecting
public in recent years, The Bigger Picture aims to turn the tables on shady content
sales by offering an unbeatable content bundle to the customer for a small one off
fee. Where Jamster offers a total of 5-8 content items to download a month for 12,
TBP has decided upon a simple one-off payment of 3 for Unlimited Access & Downloads
from each Content Portal. Once the End User has used the Text Trigger to receive
the Mobile Content Portal, via a WAP push SMS, they are given free reign to download
as much content as they like from the Mobile Portal Stores. For instance, within
the UK market, an End User is given access to 10 Wallpapers, 25 Ringtones, 8 Videos,
6 Applications and 7 Java Games for Unlimited Download for just 3. TBP manages to
offer such a fantastic business model to users by creating content in-house or
having all you can eat content contracts. The user also has the choice to receive
daily news stories about their chosen portal topic with the introduction of On
handset Java Mobile Magazines.

The Bigger Picture is working with 3rd Party Mobile Companies to send branded
Mobile Magazines to the Mass Market. These clients(175 kb in size) are download in
much the same way as a JAVA Game from the Content Portals & will save money for
end-users not wanting to use WAP connections to get their content & news updates.

The content portals look to include Mobile Magazine JAVA Apps from TOTAL FILM,
FOOTBALL 365, T3 GADGETS, POPWORLD, OK!, GQ & GLAMOUR. Please contact us for our
Mobile Magazine Partner details & Content Overview Presentations. Content Portals
are ready to go live in all countries.

About The Bigger Picture
The Bigger Picture is a global leader in network solutions for the Internet, and a
leading provider of software and solutions for wireless Internet services in Java,
Flash Lite, WAP, WML & XHTML. It has a long track record of working with Mobile
Operators, Content Aggregators, News Agencies, Film Studios, Media Companies,
Billing Solution Providers and Affiliate White-Label Mobile Download Sites. The
Bigger Picture has established contacts with all the Major Motion Picture Film
Studios. TBP now looks to offer these brands a complete End-to-End Content
Management System with Creative Distribution & Marketing incentives in all Media.

Preview Content Portal:

About July Systems:
July Systems provides innovative mobile marketplace solutions that enable mobile
operators and content retailers to multiply revenues and profits by transforming the
marketing and retailing of mobile content to reach the mass-market in a personalized
and targeted way. July\'s integrated end-to-end mobile marketplace solutions and
managed services are currently deployed across multiple operators and other
customers across the US and Europe who reach over 220 million mobile consumers.
Founded in 2001, July Systems is privately held, and has its headquarters in Santa
Clara, CA, Global Product Center in Bangalore, India, and European offices in
Germany and UK. For more information:

About Ericsson:
Ericsson is a world-leading provider of telecommunications equipment and related
services to mobile and fixed network operators globally. Over 1,000 networks in 140
countries utilize our network equipment and 40 percent of all mobile calls are made
through our systems.
Through our Sony Ericsson Mobile Communications joint venture we offer a range of
mobile devices, including those supporting multimedia applications and other
services allowing richer communication.
We invest heavily in R&D and actively promote open standards and systems. Also
reflecting our ongoing commitment to technological leadership, we have one of the
industry\'s most comprehensive intellectual property portfolio containing over 16,000
patents with an additional 15,000 patent applications pending approval by various
patent authorities.
Our origins date back to 1876. Our headquarters are located in Stockholm, Sweden.

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