War of Worlds - Direct Mail Marketing Vs Email Marketing Resolved

Released on = January 15, 2007, 2:06 pm

Press Release Author = KarlaJo Helms Eicher, VP Marketing PostcardMania

Industry = Management

Press Release Summary = How two advancing entrepreneurs tackle head on the direct
mail marketing vs. email marketing war in upcoming marketing bootcamp.

Press Release Body = Clearwater, FL, 15 January 2007 - The controversy between
direct mail marketing and email marketing is a quagmire that leaves many business
owners in confusion in its wake. Those that firmly believe one over the other are
such staunch supporters of their views that blind spots occur in researching what is
best for one's particular company or product. Joy Gendusa, PostcardMania's
aggressive CEO, promises to challenge the two sides by bringing in experts from both
beliefs to her "Power MarketingMania Bootcamp" that will be held on March 30-31,
2007 at the Belleview Biltmore Resort in Clearwater, FL.

Despite the fireworks that may occur in the Bootcamp, Co-organizer, Marsha Friedman,
CEO of EMSI a nationally recognized PR and Ad agency, says, "Attendees will learn
how to increase their response rates and learn all of the newest marketing
techniques to really make their businesses succeed." They have invited Constant
Contact, an email marketing firm that more than 90,000 small businesses and
associations use for their permission-based email marketing solutions.

According to a new study by the Direct Marketing Association, and as reported in
DIRECT, email marketing delivers the highest Return On Investment (ROI) of all media
available to marketers. The study also projects that e-mail driven sales in the
United States will show a compound annual growth rate of 14.9% between 2006 and
2011. But DM sales will show a compound annual growth rate of 6.3% between 2006 and
2011. But, understanding how email direct marketing impacts long term
customer-relationship-based revenue streams for companies is a metric that needs to
be tracked.

The two-day Bootcamp agenda includes:
. The "Truth" About Direct Mail Marketing
. How Publicity Fuels Marketing
. Out-of-the-Box Marketing Ideas
. Search Engine Optimization
. Internet and Email Marketing

The focus of the Bootcamp is on having business owners create action plans to
implement tailor-made strategies for their business so results are assured.

"There's no one silver-marketing bullet," stated Gendusa. "I don\'t only use
postcards to market. Sure, postcards were my number one staple for my first three
years in business but I heavily use the internet, publicity, and email now, as

About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with
customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest
growing direct mail postcard-marketing firm with year 2006 revenues estimated at
$18,000,000. Gendusa began in 1998 with absolute zero investment capital. Today,
her Clearwater, FL firm called PostcardMania, employs 140 people and sends 80,000
postcards representing over 350 business, finance and industrial clients each week.

About Marsha Friedman:
Marsha Friedman is the CEO of Event Management Services, Inc., (EMSI) a leading
publicity firm that has represented many well known clients such as, Motown\'s
Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor
Robert McFarlane\'s, Bristol Myers Squibb, Financial TV personality, Jim Rogers and
NFL Hall of Fame Quarterback Y. A. Tittle.

For more information on their Power Marketing Mania Bootcamp visit

Web Site = http://www.postcardmania.com

Contact Details = PostcardMania
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756
fax: 727-441-4704

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